Marketing Automation and CRM Administrator (India)

About the RoleWe are seeking a Salesforce Administrator & Marketing Automation Specialist to join our growing team. This role focuses on maintaining CRM data quality, managing marketing automation campaigns, and supporting the commercial pipeline through accurate reporting and system excellence.This is not a sales closing role, but a key position ensuring high-quality lead conversion, seamless collaboration with sales and marketing teams, and reliable CRM operations across global stakeholders.Key Responsibilities1. Salesforce Data Management & Hygiene (40%)Own and maintain data quality standards across all Salesforce objects (Accounts, Contacts, Opportunities, Leads)Execute regular data validation, deduplication, and cleanup activitiesMonitor and enforce data entry standards and validation rulesConduct regular audits to identify and resolve inconsistencies, gaps, or errorsManage data imports, exports, and mass updates using Data Loader or similar toolsTrack and report on data accuracy and completeness metrics aligned with commercial KPIs2. Pardot / Marketing Automation Management (40%)Configure and maintain Pardot instance including forms, landing pages, and email templatesBuild and manage prospect lists, segmentation, and agile lists for ABM campaignsSet up and monitor marketing automation workflows, drip campaigns, and engagement programsSupport ABM campaign execution by configuring account-based lists and trackingMaintain Salesforce-Pardot connector integration and ensure seamless data synchronizationTroubleshoot Pardot issues and optimize campaign performance through A/B testing and analyticsManage lead scoring models and grading criteria in alignment with sales priorities3. Reporting, Dashboards & Analytics (20%)Design and build Salesforce reports and dashboards to track commercial KPIs and SLAsCreate visualizations for sales performance, pipeline metrics, marketing attribution, and client acquisition costsDevelop custom reports for Board presentations and co