Role Overview
Keka HR is hiring a senior-level Regional Marketing Manager. This is a full-time role in Hyderabad. Part of Keka HR's Lifecycle hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
About Keka
Keka is India’s #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.
As we expand globally, Finance & Planning is becoming one of our most strategic pillars—enabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.
Location – Hyderabad [on-site]
About Role
This role focuses on driving regional marketing, owning demand generation and pipeline growth across digital, outbound, and event channels, while partnering closely with Sales and SDR teams to improve conversion. It also includes a customer marketing component, supporting engagement, retention, and expansion through targeted lifecycle campaigns and advocacy initiatives such as case studies and reviews. The role requires strong execution and cross-functional collaboration to deliver consistent growth outcomes.
Key Responsibilities
- Plan and execute integrated demand generation campaigns (digital, outbound, events) to drive high-quality pipeline (SALs/SQLs)
- Own regional event strategy including roundtables, CXO dinners, flagship events, and sponsorships
- Partner with Sales & SDRs to improve lead-to-revenue conversion
- Track and optimize performance using funnel metrics, attribution, and ROI
- Build and scale a customer advocacy engine (case studies, testimonials, referrals, reviews)
- Drive upsell and cross-sell pipeline through targeted customer marketing initiatives
- Establish process-driven execution, including automation and streamlined workflows
- Implement strong GTM rhythm to improve planning, forecasting, and execution efficiency
- Ensure tight cross-functional alignment with Sales, SDR, CX, and Farming teams
- Maintain disciplined cadence across campaign planning, execution, tracking, and reviews
Customer Marketing
Support customer engagement and expansion initiatives through targeted lifecycle campaigns and advocacy programs, including case studies, testimonials, and reviews, to drive retention and upsell opportunities.
Preferred Skills & Experience
- 6-9 years of experience in B2B SaaS / mid-market or enterprise marketing
- Strong background in demand generation and lifecycle/customer marketing
- Hands-on with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
- Proven ability to drive events and field marketing programs
- Analytical mindset with comfort in funnel metrics, attribution, and ROI tracking
- Excellent stakeholder management and cross-functional collaboration skills
- Strong content and communication skills for customer-facing campaigns
Frequently Asked Questions
How do I apply for the Regional Marketing Manager position at Keka HR?
Use the Apply button above to submit your application directly to Keka HR. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Regional Marketing Manager position at Keka HR located?
This position is based in Hyderabad. Keka HR has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Regional Marketing Manager at Keka HR earn?
Keka HR has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Regional Marketing Manager role at Keka HR posted?
This role was posted on April 16, 2026 (63 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Regional Marketing Manager role at Keka HR require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Keka HR lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
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