PPC Marketing Manager

As a Paid Search and Social Advertising Lead, your role will involve leading the paid search and social advertising efforts. You will be responsible for planning, executing, and optimizing PPC campaigns across Google Ads and Facebook Ads. Your primary focus will be on managing budgets, analyzing performance, and achieving ROI targets.

Key Responsibilities:

• Develop and execute comprehensive PPC strategies across Google Ads and Facebook Ads.
• Conduct keyword research and audience targeting to identify high-potential opportunities.
• Create compelling ad copy and visuals that drive conversions.
• Manage budgets and bids to maximize ROI.
• Monitor and analyze campaign performance, identifying areas for optimization.
• Implement A/B testing to improve ad effectiveness.
• Stay up-to-date with the latest PPC trends and best practices.
• Collaborate with the marketing team to ensure alignment with overall marketing goals.

Qualifications and Skills Required:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing PPC campaigns on Google Ads and Facebook Ads.
• Strong understanding of PPC principles and best practices.
• Proficiency in Google Analytics and Google Tag Manager.
• Experience with keyword research tools and bid management platforms.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong communication and presentation skills.

In addition to the responsibilities and qualifications, the company offers the following benefits:

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off policy.
• Professional development opportunities and training programs.
• Retirement savings plan with employer matching.
• Flexible work arrangements (Hybrid).
• Performance-based bonuses and incentives.

A Day in the Life:

Your typical day will involve auditing campaign performance, creating new ads, analyzing bidding strategies, collaborating on budget allocation, and preparing insights reports using Google Ads and Facebook Ads platforms. As a Paid Search and Social Advertising Lead, your role will involve leading the paid search and social advertising efforts. You will be responsible for planning, executing, and optimizing PPC campaigns across Google Ads and Facebook Ads. Your primary focus will be on managing budgets, analyzing performance, and achieving ROI targets.

Key Responsibilities:

• Develop and execute comprehensive PPC strategies across Google Ads and Facebook Ads.
• Conduct keyword research and audience targeting to identify high-potential opportunities.
• Create compelling ad copy and visuals that drive conversions.
• Manage budgets and bids to maximize ROI.
• Monitor and analyze campaign performance, identifying areas for optimization.
• Implement A/B testing to improve ad effectiveness.
• Stay up-to-date with the latest PPC trends and best practices.
• Collaborate with the marketing team to ensure alignment with overall marketing goals.

Qualifications and Skills Required:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing PPC campaigns on Google Ads and Facebook Ads.
• Strong understanding of PPC principles and best practices.
• Proficiency in Google Analytics and Google Tag Manager.
• Experience with keyword research tools and bid management platforms.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong communication and presentation skills.

In addition to the responsibilities and qualifications, the company offers the following benefits:

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off policy.
• Professional development opportunities and training programs.
• Retirement savings plan with employer matching.
• Flexible work arrangements (Hybrid).
• Performance-based bonuses and incentives.

A Day in the Life:

Your typical day will involve auditing campaign performance, creating new ads, analyzing bidding strategies, collaborating on budget allocation, and preparing insights reports using Google Ads and Facebook Ads platforms.