Stratge mdias numriques / Digital media strategist

Job DescriptionJob DescriptionSalary:

(english version below)

PROPOS DE DIGITAD

Digitad se positionne dans le Collectif comme l'agence de performance numrique. Lance par le rfrencement payant en 2015, l'quipe s'est consolide travers le temps ce qui nous a permis de dvelopper de multiples expertises. Notre but: pouvoir nous positionner comme stratges pour nos partenaires d'affaires puis les accompagner sur les expertises qui auront le plus de valeur ajoute pour eux.

DIGITAD EST UNE AGENCE DU COLLECTIF INTGRAL

Depuis 2015, le collectif Intgral s'engage jour aprs jour auprs des entreprises au Canada, aux tats-Unis et en Europe. Notre mission: Assurer la transformation des entreprises face lacclration du numrique et de lIA.

Rejoindre le collectif Intgral, cest s'engager au cur d'un projet entrepreneurial o la reconnaissance, l'volution, la performance et la stimulation intellectuelle sont clbres au quotidien. Cest aussi s'immerger dans le premier cosystme numrique qubcois compos de 70 passionns regroups autour de 3 agences:

• Digitad (Performance): Marketing numrique (SEO, SEM, Publicit Sociale etc), dveloppement de site web et plateformes e-commerce
• La Fuse (Formation): Formations de marketing numrique et IA (formations individuelles et prives, etc)
• Genia (IA et Technologie): Accompagnement des entreprises petites et grandes dans leur transition IA (valuation IA, implmentation des outils, conduite du changement)

Informations sur le poste et profil recherch :

Description du poste

Contexte / Mission gnrale

Nous recherchons un Stratge mdias numriques exprimente pour accompagner notre ple Acquisition Payante. Vritable experte des leviers Search et Social, tu disposes galement de connaissances voire dune expertise en Programmatique et en Retail Media.

Tu piloteras la stratgie mdia multicanale et tu seras responsable de la performance des campagnes et du pilotage global du ROI, tout en contribuant activement la croissance de lagence.

Responsabilits principales

Pilotage stratgique & oprationnel des campagnes Paid Media

• Dfinir, planifier et excuter la stratgie globale dacquisition :

SEA/SEM, Paid Social, Programmatique (Stackadapt Quantcast, Reddit), E-Retail / Retail Media (Amazon Ads, Criteo, Walmart Connect, etc.).

• Construire et optimiser des campagnes multicanales selon les objectifs (trafic, conversion, ventes, ROAS).
• Assurer la qualit oprationnelle : structuration des comptes, suivi hebdomadaire, ajustement bid management, A/B testing, rdaction dannonces, optimisation crative et budgetaire.

Analyse, reporting & data-driven marketing

• Suivre les indicateurs cls (KPI / ROAS / CPA / CPC / CRO / ventes / part de voix).
• laborer des dashboards, bilans et insights pour extraire des recommandations pertinentes.
• Mettre en place une dmarche doptimisation continue.

Veille et innovation

• Assurer une veille active sur les tendances :
• nouveaux formats SEA/SEM, IA & automatisation, volutions Meta/Google, DSP, Amazon Ads, retail media, programmatique, signaux first-party, etc.
• Proposer de nouvelles approches, tests, solutions adtech ou technologies pertinentes.
• Identifier de nouvelles opportunits de croissance chez les clients existants (upsell / cross-sell) en collaboration avec les conseillers numriques.

PROFIL

Comptences techniques

• 5 ans minimum dexpertise Paid Media
• Matrise avance : Google Ads, Bing Ads, Meta Ads

Bonne connaissance des stratgies multi-leviers : Search, Social, Display, Retail

Data & analyse

• Matrise de GA4, Google Tag Manager, tracking & attribution
• Forte capacit danalyse, interprtation et synthse
• Cration et suivi de dashboards (Looker Studio ou quivalent)

Comptences commerciales

• Construction de plans mdia et participation aux avant-ventes
• Aisance client : pdagogie, proactivit, force de proposition

Qualits humaines

• Orientation rsultats / ROI
• Rigueur, sens des priorits, esprit structur
• Culture data, curiosit, got pour lexprimentation
• Excellent relationnel, capacit convaincre et prsenter
• Adaptabilit face aux volutions des plateformes et tendances

Profil idal

• 5 6 ans dexprience en Paid Media, avec passage en agence (atout)
• Expertise SEA + Paid Social
• Bonus : Programmatique, Retail Media / E-Retail
• Exprience en gestion de portefeuille client
• Formation en marketing digital ou quivalent
• Bilingue franais / anglais

LA VIE CHEZ INTGRAL

Les avantages dont bnficient les membres de l'quipe chez Digitad:

3 semaines de congs pays par an la 1re anne / 4 semaines la 2e anne / 5 semaines partir de 3 ans

Semaine de 4,5 jours avec fermeture des bureaux le vendredi aprs-midi

Jusqu 9 semaines de tltravail depuis ltranger par an

Assurances collectives (mdicaments, dentaire) aprs 3 mois

De nombreux vnements dquipe: potlucks, partys, chips&beer, 5@7

2 Petday par semaine pour amener ton animal de compagnie au bureau (ou rencontrer celui de tes collgues)

1 offsite annuel en quipe

Possibilit de devenir Formateur au sein du centre La Fuse

Le projet te stimule et rpond tes aspirations professionnelles et personnelles?

Nous souhaitons te rencontrer! Fais nous parvenir tes expriences passes (CV) et commenons faire connaissance.

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ABOUT DIGITAD

Digitad is positioned within the Collective as the digital performance agency. Founded in 2015 through paid search expertise, our team has grown stronger over time, allowing us to develop multiple areas of specialization.

Our goal is to act as strategic partners for our clients, guiding them toward the most valuable growth levers and supporting them through the expertise that brings the highest added value.

DIGITAD IS PART OF THE INTGRAL COLLECTIVE

Since 2015, the Intgral Collective has been supporting businesses across Canada, the United States, and Europe. Our mission is to help companies transform in response to the rapid acceleration of digital technologies and AI.

Joining the Intgral Collective means becoming part of an entrepreneurial journey where recognition, growth, performance, and intellectual stimulation are celebrated every day.

It also means joining Quebecs leading digital ecosystem, bringing together 70 passionate professionals across three agencies:

• Digitad (Performance): Digital marketing (SEO, SEM, Social Ads, etc.), website development, and e-commerce platforms
• La Fuse (Training): Digital marketing and AI training (private and individual programs)
• Genia (AI & Technology): Supporting companies of all sizes in their AI transition (AI assessments, tool implementation, change management)

POSITION OVERVIEW & IDEAL PROFILE

Role Description

We are looking for an experienced Digital Media Strategist to support our Paid Acquisition team.

As a true expert in Search and Social advertising, you also have strong knowledgeor even expertisein Programmatic and Retail Media.

You will lead multi-channel media strategy, oversee campaign performance, drive ROI, and actively contribute to the agencys growth.

KEY RESPONSIBILITIES

Strategic & Operational Management of Paid Media Campaigns

• Define, plan, and execute the overall acquisition strategy across:
• SEA/SEM
• Paid Social
• Programmatic (StackAdapt, Quantcast, Reddit)
• E-Retail / Retail Media (Amazon Ads, Criteo, Walmart Connect, etc.)
• Build and optimize multi-channel campaigns aligned with business goals (traffic, conversions, sales, ROAS)
• Ensure operational excellence through:
• Account structure and hygiene
• Weekly monitoring and performance adjustments
• Bid management optimization
• A/B testing
• Ad copywriting
• Creative and budget optimization

Analytics, Reporting & Data-Driven Marketing

• Monitor key performance indicators (KPI, ROAS, CPA, CPC, CRO, revenue, share of voice)
• Develop dashboards, performance reviews, and actionable insights
• Implement a continuous optimization approach

Innovation & Market Monitoring

• Stay up to date with industry trends, including:
• New SEA/SEM formats
• AI & automation
• Meta/Google platform updates
• DSP ecosystems
• Amazon Ads, Retail Media, Programmatic
• First-party data signals, etc.
• Recommend new approaches, experiments, adtech tools, and relevant technologies
• Identify growth opportunities within existing client accounts (upsell/cross-sell) in collaboration with Digital Advisors

PROFILE

Technical Skills

• Minimum 5 years of Paid Media expertise
• Advanced mastery of: Google Ads, Bing Ads, Meta Ads
• Strong understanding of multi-lever strategies: Search, Social, Display, Retail

Data & Analytics

• Strong command of GA4, Google Tag Manager, tracking & attribution
• Excellent analytical, interpretation, and synthesis skills
• Ability to build and manage dashboards (Looker Studio or equivalent)

Commercial Skills

• Media plan development and involvement in pre-sales efforts

Strong client-facing skills: pedagogy, proactivity, consultative mindset

Soft Skills

• Strong results and ROI orientation
• Structured, rigorous, and able to prioritize effectively
• Data-driven culture, curiosity, and passion for experimentation
• Excellent communication skills and ability to convince and present
• Adaptability to evolving platforms, trends, and algorithms

Ideal candidate

• 5 to 6 years of Paid Media experience, including agency experience (strong asset)
• Expertise in SEA + Paid Social
• Bonus: Programmatic, Retail Media / E-Retail
• Experience managing a client portfolio
• Degree in digital marketing or equivalent
• Bilingual French / English

LIFE AT INTGRAL

Benefits offered to Digitad team members include:

• 3 weeks of paid vacation in the 1st year / 4 weeks in the 2nd year / 5 weeks after 3 years
• 4.5-day workweek with office closure on Friday afternoons
• Up to 9 weeks per year of remote work from abroad
• Group insurance (health & dental) after 3 months
• Frequent team events: potlucks, parties, chips & beer, 5@7 gatherings
• 2 Pet Days per week: bring your pet to the office (or meet your colleagues!)
• One annual team offsite
• Opportunity to become a Trainer within La Fuse training center

READY TO JOIN US?

Does this opportunity align with your professional and personal aspirations?

Wed love to meet you! Send us your resume and lets start getting to know each other.