Paid Media Specialist

6 month contract + extensions

Hybrid 1-2x per week in Toronto

Pay: $21/hr T4 MAX

Qualifications

• Approximately 1 year of experience managing paid social campaigns.
• Experience posting paid ads through Meta Ads Manager
• Understanding of campaign objectives, audience targeting, bidding strategies, and performance metrics.
• Familiarity with tracking parameters (UTMs) and conversion measurement.
• Strong proficiency in Microsoft Excel and/or Google Sheets.
• Excellent organizational and time management skills.

Key Competencies

Attention to Detail

• Success in this role requires exceptional attention to detail. The ability to identify errors, validate campaign settings, follow established processes, and maintain accuracy across multiple campaigns is essential.

Accountability

• Takes ownership of campaign quality, follows established workflows, and consistently meets deadlines.

Communication

• Clearly communicates campaign status, risks, and recommendations to stakeholders and team members.

What Success Looks Like

• Campaigns are launched accurately and on time.
• QA processes are consistently followed with minimal errors.
• Tracking, targeting, budgets, and creative assets are implemented correctly.
• Issues are proactively identified and resolved before impacting performance.
• Stakeholders trust the quality and accuracy of campaign execution.

Responsibilities

Campaign Execution

• Build and launch paid social campaigns across platforms such as Meta, TikTok, Pinterest and Snapchat.
• Configure campaign settings including objectives, budgets, bidding strategies, audiences, placements, and flight dates.
• Ensure campaigns are launched accurately and on schedule.

Quality Assurance & Attention to Detail

• Perform thorough pre-launch QA checks to validate campaign setup against approved media plans.
• Verify audience targeting, exclusions, budgets, flight dates, creative assets, URLs, UTM parameters, and tracking configurations.
• Conduct post-launch checks to ensure campaigns are delivering correctly and tracking.
• Identify and resolve discrepancies before they impact campaign performance.
• Maintain accurate campaign documentation and records.

Campaign Monitoring & Optimization

• Monitor campaign performance and pacing daily.
• Assist with optimizations related to targeting, creative performance, bidding strategies, and budget allocation.
• Flag performance concerns (in Jira), delivery issues, or tracking anomalies in a timely manner.

Collaboration

• Work closely with in house Media Strategy team.
• Communicate campaign status, launch updates, and potential risks.
• Support cross-functional initiatives and special projects as needed.

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.