Company Description

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories — big and little — connect us. Indigo is our customer's happy place — for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

OUR GUIDING PRINCIPLES

Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.

• We Will Hire, Inspire, Promote and Retain the Best
• We Will Be Customer Centric
• We Will Be Entrepreneurial
• We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment
• We Will Be Committed to True and Shared Value Creation
• We Will Be Systems Thinking, Data Driven and AI enabled

Job Description

The Coordinator, Performance Marketing supports the day-to-day activities of Indigo’s paid media programs across digital platforms (Meta, Reddit, TikTok, Google, etc). The coordinator is responsible for assisting with preparing trafficking sheets, product sets, creative briefs; as well as supporting campaign setups, organizing creative assets and copy requests. This role is a data-driven digital marketer with diverse eCommerce experience and an eagerness to test new ideas to grow acquisition targets.

KEY PERFORMANCE METRICS

• Primary scorecard metrics: ROAS, Cost Per Purchase
• 98%+ setup accuracy
• 95%+ on-time launches
• Zero missed tracking links,

KEY ACCOUNTABILITIES

Functional

• Prepare trafficking sheets, tracking codes and build product sets
• Organize assets, briefs and reports
• Assist with creative briefing and copy requests
• Assist with campaign setup and weekly optimizations
• Assist with setting up A/B Tests
• Assist with other digital marketing projects and initiatives as needed
• Assist with reporting and insights analysis, including test reporting and attribution
• Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
• Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization

SCOPE

Reports to: Sr. Manager, Performance Marketing

Manager once Removed (MOR): VP, Marketing Strategy & OMNI Channel Communication

KEY RELATIONSHIPS

Internal:

• Marketing
• Site
• Digital Studio
• Events
• Retail Team

Qualifications

Work Experience / Education / Certifications

• 1-2 years' experience in digital marketing and/or Paid Social, with retail/eCommerce brands preferred
• Bachelor’s degree in a similar or related field, or relevant work experience
• Bilingualism in English and French is considered an asset

Competencies / Skills / Attributes

• Proficiency with the Microsoft Suite, Paid Social platforms (Meta, TikTok, Reddit, Pinterest, LinkedIn, etc), Google Platforms, and GA4
• A great team player with a can-do attitude, with the ability to collaborate with cross-functional teams within the organization and any outside vendors/partners
• Exceptional organization and multitasking skills
• Experiment-driven and able to thrive in a fast-paced environment

Additional Information

This posting is for a current opportunity within Indigo.

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the LGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at talent@indigo.ca.