Role Overview
Truemeds is hiring a mid-level Performance Marketing Manager: App Campaigns. This is a full-time role in IN. Part of Truemeds's Performance Marketing hiring, posted 2 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
About This Job
Truemeds
Location: Mumbai, Maharashtra, India
Work Mode: On-site
Industry: Internet Marketplace Platforms
Job Description
Role: Performance Marketing Manager – App Campaigns
Location: Mumbai
Role Overview
We're looking for a sharp, data-driven performance marketer to own and scale our app acquisition
campaigns on Google App Campaigns and Meta App Ads. You'll manage budgets, run experiments, and
work closely with creative and tech teams to drive high-quality user growth efficiently.
What You'll Do
- Own and scale Google App Campaigns (UAC) and Meta App Ads
- Manage budgets and optimize toward CAC, ROAS, LTV, and AOV targets
- Drive continuous A/B testing across creatives (statics & videos) and audience segments
- Build and manage performance reporting using AppsFlyer and GA4
- Partner with creative, product, and tech teams to improve campaign performance end-to-end
- Derive actionable insights from data to continuously improve efficiency
What You Bring
- 3–5 years of hands-on experience in performance marketing, specifically on Google App
Campaigns and Meta App Ads
- Strong grasp of app marketing metrics — installs, CAC, ROAS, retention, LTV
- Experience with MMP tools (AppsFlyer & Firebase) and attribution fundamentals
- Analytical mindset — comfortable with Excel/Sheets, GA4, and performance dashboards
- Proven ability to scale campaigns while maintaining efficiency
- Experience managing agency partners and driving execution
Good to Have
- Familiarity with SKAN and data-driven attribution
- Exposure to Apple Search Ads and affiliate channels
- Experience with Mixpanel
- Prior agency experience
What's in It for You
- Competitive compensation + ESOPs
- Real ownership, fast-paced environment, and a team that builds
- Comprehensive health coverage for you and your dependents
About Us
Truemeds is a technology-driven telehealth platform making healthcare affordable and accessible across India.
Top links -
https://www.youtube.com/watch?v=D3Fb4K-m_14
https://www.moneycontrol.com/news/trends/truemeds-aims-to-become-household-name-formedicines-at-true-prices-founders-8444131.html
https://yourstory.com/2022/04/funding-healthtech-startup-truemeds-22m-series-b-westbridgecapital/amp
Frequently Asked Questions
How do I apply for the Performance Marketing Manager: App Campaigns position at Truemeds?
Use the Apply button above to submit your application directly to Truemeds. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Performance Marketing Manager: App Campaigns position at Truemeds located?
This position is based in IN. Truemeds has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Performance Marketing Manager: App Campaigns at Truemeds earn?
Truemeds has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Performance Marketing Manager: App Campaigns role at Truemeds posted?
This role was posted on June 6, 2026 (2 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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