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Marketing Associate - Digital Campaigns

IDFC FIRST Bank
Full Timejunior
INPosted April 12, 2026

Job Description

Role Overview:

As a member of the marketing team, your role will involve supporting in the planning, execution, and analysis of digital marketing campaigns for financial products. You will work closely with senior marketers to ensure the success of these campaigns.

Key Responsibilities:

  • Assist in the development and execution of digital marketing campaigns across various channels.
  • Track campaign performance using analytics tools and prepare regular performance reports.
  • Support the team with A/B testing and optimization of marketing materials.
  • Contribute to the creation of engaging marketing content for digital channels.
  • Maintain up-to-date knowledge of industry best practices and emerging technologies.

Qualifications Required:

  • Bachelor's degree in marketing or a related field.
  • Strong analytical skills and experience with marketing analytics tools (Google Analytics).
  • Working knowledge of digital marketing channels (social media, email, search).
  • Proficiency in Microsoft Office Suite.
  • Excellent communication and organizational skills.

Additional Details:

You will receive a competitive salary and benefits package, along with opportunities for professional development and advancement. You will work in a dynamic and collaborative work environment within a large financial institution, gaining exposure to a wide range of marketing activities.

A typical day in this role involves monitoring campaign performance, analyzing data, preparing reports, assisting with campaign execution, and collaborating with team members. Role Overview:

As a member of the marketing team, your role will involve supporting in the planning, execution, and analysis of digital marketing campaigns for financial products. You will work closely with senior marketers to ensure the success of these campaigns.

Key Responsibilities:

  • Assist in the development and execution of digital marketing campaigns across various channels.
  • Track campaign performance using analytics tools and prepare regular performance reports.
  • Support the team with A/B testing and optimization of marketing materials.
  • Contribute to the creation of engaging marketing content for digital channels.
  • Maintain up-to-date knowledge of industry best practices and emerging technologies.

Qualifications Required:

  • Bachelor's degree in marketing or a related field.
  • Strong analytical skills and experience with marketing analytics tools (Google Analytics).
  • Working knowledge of digital marketing channels (social media, email, search).
  • Proficiency in Microsoft Office Suite.
  • Excellent communication and organizational skills.

Additional Details:

You will receive a competitive salary and benefits package, along with opportunities for professional development and advancement. You will work in a dynamic and collaborative work environment within a large financial institution, gaining exposure to a wide range of marketing activities.

A typical day in this role involves monitoring campaign performance, analyzing data, preparing reports, assisting with campaign execution, and collaborating with team members.

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