Senior Content & Copy Writer

We are seeking a purpose-driven Senior Content Writer & Copywriter who is passionate about sustainability, renewable energy, and impact-driven storytelling.

This role requires the ability to transform complex technical concepts into clear, engaging, and conversion-focused content that builds credibility, educates audiences, and drives both B2B and B2C growth.

You will work across our key platforms:

Core Competencies

• SEO Writing (Energy, Water, Infrastructure domains)
• High-conversion Copywriting (Ads, Landing Pages, Campaigns)
• Technical & Long-form Content Writing
• Proofreading & Editorial Excellence
• Content Strategy for Sustainability-led Brands

Key Responsibilities

1. Content Creation & Strategy

• Develop monthly social media calendars for all three brands
• Plan and execute social media content strategies
• Develop high-quality, SEO-optimized content across:

Solar energy solutions

Water treatment systems (STP, WTP, and desalination)

Energy efficiency and sustainability initiatives

• Create blogs, website content, case studies, brochures, and email campaigns
• Write high-performing ad copy and landing pages focused on lead generation
• Translate technical concepts into clear, benefit-driven messaging

2. SEO & Content Optimization

• Conduct keyword research focused on:
• Solar and renewable energy
• Industrial and commercial water solutions
• Sustainability-driven infrastructure
• Implement on-page SEO best practices
• Collaborate with SEO teams to improve rankings and organic traffic
• Continuously update and optimize existing content for performance

3. B2B & Industrial Content Development

• Create content targeting:
• Industries such as Pharma, Manufacturing, Data Centers, Hospitality
• Decision-makers including Plant Heads, Engineers, and Facility Managers
• Develop whitepapers, technical guides, and case studies
• Support sales with pitch decks, proposals, and product narratives

4. Campaigns & Content Distribution

• Plan and execute content for:
• Google Ads and LinkedIn campaigns
• Social media and brand storytelling initiatives
• Email marketing funnels
• Repurpose content into:
• Infographics
• Short-form posts
• Video scripts and storytelling formats

5. Cross-Functional Collaboration

• Work closely with:
• Marketing & SEO teams
• Designers and video editors
• Sales and engineering teams
• Ensure technical accuracy while maintaining engaging storytelling

6. Research & Industry Insight

• Stay updated on:
• Renewable energy trends
• Government policies (solar subsidies, water regulations)
• Sustainability innovations and technologies
• Analyze competitor strategies and industry benchmarks
• Leverage AI tools to enhance content creation and efficiency

7. Quality Assurance

• Ensure all content is:
• Technically accurate and insight-driven
• Error-free and plagiarism-free
• Consistent with brand voice and sustainability messaging

Experience & Qualifications

• Minimum 2+ years of experience in content writing or copywriting
• Experience in renewable energy, sustainability, infrastructure, or technical domains is highly preferred
• Strong portfolio showcasing blogs, landing pages, case studies, and ad copy
• Excellent command of English with strong storytelling and editing skills

For Apply :

jobs@hydromo.in

Pay: From ₹30,000.00 per month

Work Location: In person