This role is responsible for translating marketing strategies into plans and budgets, driving market research, and developing customer segmentation strategies. The role defines goals and KPIs, serves as a subject matter expert in marketing, leads customer experience design, and ensures legal compliance. Additionally, the role focuses on digital marketing transformation, customer engagement strategies, and participates in mentoring lower-level employees.

Translates marketing strategies into marketing plans and develops marketing plan budgets.
Drives market research to understand local consumer behavior, preferences, and trends.
Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Education & Experience Recommended

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Preferred Certifications

Knowledge & Skills

Cross-Org Skills

Impact & Scope

Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $105,050 to $161,800 USD annually with additional

opportunities for pay in the form of bonus and/or equity (applies to United

States of America candidates only). Pay varies by work location, job-related

knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including:

[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.