Paid Media Specialist

About HomeSource:

HomeSource is a dynamic and rapidly growing company. With 12 years of growth and innovation, the HomeSource team has maintained a singular vision: to make life simpler for retailers and manufacturers by aggregating large amounts of data into one single, usable system. Today, that vision is blending with new cloud technology in ways that would have seemed impossible even a decade ago. It is now possible to bring together millions of pieces of information – including item numbers, product specs, training videos, and more – into an app that can be used and updated in real-time. The result isn’t just useful, it’s groundbreaking. Although we work with cloud-based apps and systems, we have never forgotten that we are in the business of solving problems. That means we’ll keep working hard to find new ways to help our customers benefit from accurate content and streamlined processes.

Summary

Are you a results-oriented marketer with a proven track record in digital advertising, omni-channel strategy, and ROI-driven optimization? The Paid Media Specialist will manage full-funnel paid media initiatives across Google Ads (Search, Shopping, PMAX), Meta, Amazon, Microsoft Ads, OTT/CTV, and programmatic platforms.

You’ll be responsible for setup, optimization, performance analysis, conversion tracking, and strategic recommendations—ensuring campaigns meet client KPIs and budget targets. This contract position offers flexibility, creative autonomy, and the opportunity to support multiple high-growth clients and 6–7 figure annual budgets.

Responsibilities

Campaign Strategy & Execution

• Develop, launch, and manage paid media campaigns across search, social, shopping, OTT/CTV, PMAX, and programmatic platforms.
• Build, scale, and optimize campaigns across Google, Meta, Microsoft Ads, and retail-focused placements.
• Manage Google Shopping feeds, Merchant Center diagnostics, Meta shopping catalogs ensuring product listings are accurately advertised.
• Execute audience segmentation, keyword research, and cross-channel creative testing.
• Oversee daily pacing, bid strategies, and budget allocations from $15,000 to $1,700,000 annual in ad spend
• Collaborate with Account Strategists, creative and content teams to produce compelling campaigns and conversion-driven ads.

Co-Op & Compliance

• Understand and follow Manufacturer Co-Op guidelines, including compliance for GE, Whirlpool, Electrolux, Bosch, and similar brands.
• Manage co-op submissions, pre-approvals, performance documentation, and guideline adherence.
• Ensure campaigns meet formatting, brand, and reporting requirements for reimbursement.

Performance Optimization & Analytics

• Monitor and analyze campaign performance with a focus on CAC, ROAS, CPA, conversion rates, LTV insights, and efficiency metrics.
• Configure and validate conversion tracking via Google Tag Manager, including event tagging, data layer usage, and tracking purchases, calls, or quote values.
• Utilize A/B testing, attribution modeling, website behaviors and audience insights to refine campaigns.
• Prepare weekly/monthly reports highlighting KPIs, trends, and strategic actions.
• Assist Account Manager’s on client-facing calls on topics related to paid media.
• Leverage analytical platforms including GA4, Google Tag Manager, Search Console, Meta Business Suite, Google Ads, Microsoft Ads, Merchant Center, and additional campaign management tools.

Client & Team Collaboration

• Work closely with internal teams and clients to align on goals, strategy, and performance updates.
• Provide monthly reports on ad pacing and budget.
• Participate in quarterly business reviews and contribute to forward-looking paid media roadmaps.
• Stay current on new digital advertising trends (ex: AI Max), emerging platforms, and algorithm shifts.

Required Experience:

• 3–5 years of experience managing multi-channel paid media campaigns.
• Proven expertise in Google Ads (Search, Shopping, PMAX), Meta Ads Manager, and Microsoft Ads.
• Experience running OTT/CTV and/or programmatic campaigns.
• Strong analytical mindset with mastery of GA4, Tag Manager, Search Console, and platform specific analytics.
• Ability to interpret complex data, build performance stories, and turn insights into action.
• Knowledge of Manufacturer Co-Op advertising (preferred but not required if a strong willingness to learn is demonstrated).
• Proficiency with keyword research tools (SEMrush, Ahrefs), feed management, and attribution frameworks.
• Excellent communication, organization, and reporting skills.
• Proficient in Excel, managing multiple data points for campaign tracking and reporting.
• Ability to work independently while collaborating effectively with a distributed team.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Compensation at HomeSource

We are committed to providing competitive compensation for all roles at HomeSource. We carefully consider multiple factors when determining compensation, including your skills, experience, and location while balancing internal equity relative to peers at the company.

Where You’ll Work

You will experience the best of both worlds with our innovative hybrid work model. Imagine having the freedom to work from the comfort of your own home three days a week, while also enjoying the energy and camaraderie of our vibrant office environment for two days. It's the perfect fusion of flexibility and collaboration that empowers you to thrive.

At the heart of our culture is a commitment to fostering an exceptional work-life balance. We believe that your personal well-being is as important as your professional growth. With our unique approach, you can seize control of your schedule, dedicating focused days to conquer tasks from home and immersing yourself in the team synergy at our office.

What We Offer

• Competitive salary with bonus opportunities
• Growth-oriented environment with potential for career advancement.
• Collaborative and inclusive company culture.
• Access to cutting-edge technologies and tools.

Equal Opportunity Statement

HomeSource provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws