Marketing Operations Specialist

<p><strong>About HG Insights</strong></p> <p>HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention.</p> <p><strong><br></strong><strong>Role Overview</strong></p> <p>We are looking for a Marketing Operations Specialist to own and optimize end-to-end campaign execution across our marketing tech stack, with a strong focus on <strong>Marketo and Salesforce</strong>. This role sits at the intersection of marketing, sales, and RevOps, ensuring campaigns are executed accurately, data flows seamlessly, and reporting reflects true performance.</p> <p>You will be responsible for managing campaign builds, ensuring data integrity, enabling scalable processes, and delivering actionable insights through reporting.</p> <h3><strong>Key Responsibilities</strong></h3> <p><strong>Campaign Execution &amp; Setup</strong></p> <ul> <li>Build and execute marketing campaigns in MAP (emails, nurtures, landing pages, forms, programs)</li> <li>Manage end-to-end campaign lifecycle from setup to launch and QA</li> <li>Ensure correct program structures, naming conventions, and tagging for scalability</li> <li>Coordinate with stakeholders to translate campaign requirements into execution</li> </ul> <p><strong>CRM &amp; System Management</strong></p> <ul> <li>Manage sync and alignment between Marketo and Salesforce</li> <li>Set up and maintain Salesforce campaigns, program statuses, and attribution models</li> <li>Ensure lead lifecycle stages and campaign flows are correctly implemented</li> </ul> <p><strong>Data Management &amp; Governance</strong></p> <ul> <li>Maintain data hygiene, deduplication, and standardization processes</li> <li>Manage lead routing, scoring, and segmentation logic</li> <li>Ensure compliance with data policies and best practices</li> </ul> <p><strong>Reporting &amp; Analytics</strong></p> <ul> <li>Build and maintain campaign performance reports and dashboards</li> <li>Track key metrics such as MQLs, pipeline contribution, and conversion rates</li> <li>Align reporting with defined frameworks (Marketing Sourced vs Influenced, etc.)</li> <li>Identify gaps and recommend improvements based on data insights</li> </ul> <p><strong>Marketing Tech Stack Ownership</strong></p> <ul> <li>Work across the broader martech ecosystem (e.g., enrichment tools, webinar platforms, analytics tools)</li> <li>Support integrations and troubleshoot system issues</li> <li>Continuously optimize processes to improve efficiency and scalability</li> </ul> <p><strong>Process Optimization &amp; QA</strong></p> <ul> <li>Establish and enforce QA processes for campaign execution</li> <li>Improve workflows to reduce manual effort and turnaround time</li> <li>Document processes and maintain operational playbooks</li> </ul> <h3><strong>Required Skills &amp; Experience</strong></h3> <ul> <li>3–6+ years in Marketing Operations or related role</li> <li>Hands-on expertise in <strong>Marketo</strong> and <strong>Salesforce</strong></li> <li>Strong understanding of lead lifecycle management, scoring, and routing</li> <li>Experience with campaign execution across email and digital channels</li> <li>Proficiency in reporting and dashboard creation</li> <li>Strong attention to detail and structured approach to execution</li> </ul> <h3><strong>Preferred Skills</strong></h3> <ul> <li>Experience working in B2B SaaS or data-driven organizations</li> <li>Exposure to additional tools (ZoomInfo, 6sense, webinar platforms, etc.)</li> <li>Basic understanding of APIs, integrations, or data flows</li> <li>Bonus skill: SQL or advanced data handling</li> </ul> <h3><strong>What Success Looks Like</strong></h3> <ul> <li>Accurate and timely campaign execution with minimal errors</li> <li>Clean, reliable data across MAP and CRM</li> <li>Clear visibility into marketing performance and pipeline impact</li> <li>Scalable processes that improve speed, QA, and operational efficiency</li> </ul> <h2><strong>Why HG Insights</strong></h2> <ul> <li>Own end-to-end campaign execution with direct impact on pipeline and revenue</li> <li>Build expertise in martech and scalable marketing systems</li> <li>Collaborate cross-functionally to drive data-led GTM decisions</li> <li>Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.</li> <li>A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.</li> </ul>