Head - Digital & Performance Marketing

As the Head - Digital & Performance Marketing for a Listed Company in the Manufacturing Industry located in Mumbai, your role will involve driving end-to-end digital transformation and creating a high-impact, performance-driven marketing ecosystem. Your responsibilities will include strengthening the digital presence, accelerating lead generation, and achieving measurable business outcomes through various channels.

Key Responsibilities:

• Define and execute the overall digital marketing roadmap in alignment with business objectives
• Implement a transition from brand-led to data-driven, performance marketing approach
• Manage and optimize digital marketing budgets to ensure maximum ROI/ROAS
• Own the performance funnel across Paid Search, Social, and Programmatic channels
• Develop lead generation and conversion strategies to drive high-quality leads
• Utilize remarketing and audience targeting strategies for improved funnel efficiency
• Lead SEO initiatives to enhance organic rankings and traffic
• Collaborate with content teams to create impactful digital assets such as blogs and videos
• Ensure strong visibility across relevant search categories
• Manage brand presence on social platforms focusing on engagement and growth
• Establish and expand influencer marketing programs to increase awareness and conversions
• Utilize tools like Google Analytics, dashboards, and automation platforms for performance tracking
• Drive data-led decision-making and campaign optimization
• Facilitate integration between digital channels and offline conversion tracking through CRM
• Oversee website performance as a critical digital touchpoint
• Implement UX/UI improvements and conversion rate optimization (CRO)
• Conduct A/B testing to enhance user journeys and conversions

Qualifications Required:

• 12 years of experience in Digital Marketing with at least 5 years in leadership roles
• Strong expertise in performance marketing, SEO, and digital analytics
• Hands-on experience with Google Ads, Meta, Programmatic platforms, and MarTech tools
• Proven track record in lead generation, ROI/ROAS improvement, and funnel optimization
• Preference for experience in consumer-facing industries such as building materials, consumer durables, paints, etc.
• Demonstrated skills in stakeholder management and agency handling
• MBA in Marketing or equivalent qualification preferred

Key Success Metrics:

• Improvement in Cost per Lead (CPL) / Cost per Acquisition (CPA)
• Growth in organic traffic and search rankings
• Increase in qualified leads and conversion rates
• Enhancement in ROAS and marketing efficiency
• Contribution to revenue through digital channels As the Head - Digital & Performance Marketing for a Listed Company in the Manufacturing Industry located in Mumbai, your role will involve driving end-to-end digital transformation and creating a high-impact, performance-driven marketing ecosystem. Your responsibilities will include strengthening the digital presence, accelerating lead generation, and achieving measurable business outcomes through various channels.

Key Responsibilities:

• Define and execute the overall digital marketing roadmap in alignment with business objectives
• Implement a transition from brand-led to data-driven, performance marketing approach
• Manage and optimize digital marketing budgets to ensure maximum ROI/ROAS
• Own the performance funnel across Paid Search, Social, and Programmatic channels
• Develop lead generation and conversion strategies to drive high-quality leads
• Utilize remarketing and audience targeting strategies for improved funnel efficiency
• Lead SEO initiatives to enhance organic rankings and traffic
• Collaborate with content teams to create impactful digital assets such as blogs and videos
• Ensure strong visibility across relevant search categories
• Manage brand presence on social platforms focusing on engagement and growth
• Establish and expand influencer marketing programs to increase awareness and conversions
• Utilize tools like Google Analytics, dashboards, and automation platforms for performance tracking
• Drive data-led decision-making and campaign optimization
• Facilitate integration between digital channels and offline conversion tracking through CRM
• Oversee website performance as a critical digital touchpoint
• Implement UX/UI improvements and conversion rate optimization (CRO)
• Conduct A/B testing to enhance user journeys and conversions

Qualifications Required:

• 12 years of experience in Digital Marketing with at least 5 years in leadership roles
• Strong expertise in performance marketing, SEO, and digital analytics
• Hands-on experience with Google Ads, Meta, Programmatic platforms, and MarTech tools
• Proven track record in lead generation, ROI/ROAS improvement, and funnel optimization
• Preference for experience in consumer-facing industries such as building materials, consumer durables, paints, etc.
• Demonstrated skills in stakeholder management and agency