Head - Digital & Performance Marketing
Hector and Streak Consulting Pvt LtdRole Overview
Hector and Streak Consulting Pvt Ltd is hiring a director-level Head - Digital & Performance Marketing. This is a full-time role in IN. Part of Hector and Streak Consulting Pvt Ltd's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As the Head - Digital & Performance Marketing for a Listed Company in the Manufacturing Industry located in Mumbai, your role will involve driving end-to-end digital transformation and creating a high-impact, performance-driven marketing ecosystem. Your responsibilities will include strengthening the digital presence, accelerating lead generation, and achieving measurable business outcomes through various channels.
Key Responsibilities:
- Define and execute the overall digital marketing roadmap in alignment with business objectives
- Implement a transition from brand-led to data-driven, performance marketing approach
- Manage and optimize digital marketing budgets to ensure maximum ROI/ROAS
- Own the performance funnel across Paid Search, Social, and Programmatic channels
- Develop lead generation and conversion strategies to drive high-quality leads
- Utilize remarketing and audience targeting strategies for improved funnel efficiency
- Lead SEO initiatives to enhance organic rankings and traffic
- Collaborate with content teams to create impactful digital assets such as blogs and videos
- Ensure strong visibility across relevant search categories
- Manage brand presence on social platforms focusing on engagement and growth
- Establish and expand influencer marketing programs to increase awareness and conversions
- Utilize tools like Google Analytics, dashboards, and automation platforms for performance tracking
- Drive data-led decision-making and campaign optimization
- Facilitate integration between digital channels and offline conversion tracking through CRM
- Oversee website performance as a critical digital touchpoint
- Implement UX/UI improvements and conversion rate optimization (CRO)
- Conduct A/B testing to enhance user journeys and conversions
Qualifications Required:
- 12 years of experience in Digital Marketing with at least 5 years in leadership roles
- Strong expertise in performance marketing, SEO, and digital analytics
- Hands-on experience with Google Ads, Meta, Programmatic platforms, and MarTech tools
- Proven track record in lead generation, ROI/ROAS improvement, and funnel optimization
- Preference for experience in consumer-facing industries such as building materials, consumer durables, paints, etc.
- Demonstrated skills in stakeholder management and agency handling
- MBA in Marketing or equivalent qualification preferred
Key Success Metrics:
- Improvement in Cost per Lead (CPL) / Cost per Acquisition (CPA)
- Growth in organic traffic and search rankings
- Increase in qualified leads and conversion rates
- Enhancement in ROAS and marketing efficiency
- Contribution to revenue through digital channels As the Head - Digital & Performance Marketing for a Listed Company in the Manufacturing Industry located in Mumbai, your role will involve driving end-to-end digital transformation and creating a high-impact, performance-driven marketing ecosystem. Your responsibilities will include strengthening the digital presence, accelerating lead generation, and achieving measurable business outcomes through various channels.
Key Responsibilities:
- Define and execute the overall digital marketing roadmap in alignment with business objectives
- Implement a transition from brand-led to data-driven, performance marketing approach
- Manage and optimize digital marketing budgets to ensure maximum ROI/ROAS
- Own the performance funnel across Paid Search, Social, and Programmatic channels
- Develop lead generation and conversion strategies to drive high-quality leads
- Utilize remarketing and audience targeting strategies for improved funnel efficiency
- Lead SEO initiatives to enhance organic rankings and traffic
- Collaborate with content teams to create impactful digital assets such as blogs and videos
- Ensure strong visibility across relevant search categories
- Manage brand presence on social platforms focusing on engagement and growth
- Establish and expand influencer marketing programs to increase awareness and conversions
- Utilize tools like Google Analytics, dashboards, and automation platforms for performance tracking
- Drive data-led decision-making and campaign optimization
- Facilitate integration between digital channels and offline conversion tracking through CRM
- Oversee website performance as a critical digital touchpoint
- Implement UX/UI improvements and conversion rate optimization (CRO)
- Conduct A/B testing to enhance user journeys and conversions
Qualifications Required:
- 12 years of experience in Digital Marketing with at least 5 years in leadership roles
- Strong expertise in performance marketing, SEO, and digital analytics
- Hands-on experience with Google Ads, Meta, Programmatic platforms, and MarTech tools
- Proven track record in lead generation, ROI/ROAS improvement, and funnel optimization
- Preference for experience in consumer-facing industries such as building materials, consumer durables, paints, etc.
- Demonstrated skills in stakeholder management and agency
Frequently Asked Questions
How do I apply for the Head - Digital & Performance Marketing position at Hector and Streak Consulting Pvt Ltd?
Use the Apply button above to submit your application directly to Hector and Streak Consulting Pvt Ltd. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Head - Digital & Performance Marketing position at Hector and Streak Consulting Pvt Ltd located?
This position is based in IN. Hector and Streak Consulting Pvt Ltd has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Head - Digital & Performance Marketing at Hector and Streak Consulting Pvt Ltd earn?
Hector and Streak Consulting Pvt Ltd has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Head - Digital & Performance Marketing role at Hector and Streak Consulting Pvt Ltd posted?
This role was posted on May 6, 2026 (48 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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