Strategist, Search Engine Marketing (SEM)

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Harmelin Media is a full-funnel media agency headquartered in Philadelphia, PA. Over the past 43 years, we have grown into one of the largest independent media agencies in the country with billings approaching one billion dollars.

Our growth has been driven by our commitment to our clients, our employees, and our community. We pride ourselves on customizing strategy to each client and evolving roles to fit each employee’s strengths. The proof is in the unparalleled tenure of both our clients and our staff.

If you are looking for a career that offers opportunities to forge a strategic vision, innovate through technology or nurture a client relationship in the advertising industry, Harmelin is interested in learning more about you!

Position Summary

Harmelin Media is seeking a Paid Search Specialist to join our activation team. Search is at a pivotal moment, and with the integration of our paid and organic search teams, we are evolving our structure to stay ahead of an AI-driven landscape. This is an exciting opportunity to join a dynamic, insights-driven group that plays a critical role in driving client performance and business outcomes.

We are open to candidates with 2–6 years of hands‑on experience developing and managing successful paid search campaigns across Google Ads and Microsoft Advertising (Bing). Whether you’re earlier in your career and eager to grow, or bring several years of deeper expertise, we encourage you to apply. Experience in SEO or CRO is a plus, and this role also provides opportunities to expand into these and other emerging areas within search, while collaborating closely with account teams, internal specialists, and platform partners.

Title and salary for position to be commensurate with experience and qualifications.

Responsibilities

Paid search media buying, specifically across Google Ads and Bing Ads

Design search strategy and structure, including keyword development and campaign build.

Interface with both account teams and clients regarding search strategy and performance to meet campaign objectives

Regularly communicate with internal planning teams, specialists across digital disciplines, and representatives from various search platforms and technologies.

Oversee day‑to‑day performance across campaigns, including monitoring, identifying and implementing optimizations

Achieve and maintain Google Ads, SA360, Microsoft Advertising Certifications

Learn about SEO, CRO, and other integrated search disciplines

Work with the Reporting & Analytics team to facilitate reporting and analysis

Review and reconcile media invoices using the agency billing system

Keep informed of relevant issues affecting the paid search and overall digital landscape

Other duties may be assigned as necessary to meet company needs

Keys to Success

2‑6 years paid search buying experience

Solid understanding of Google Ads, Google Analytics, Bing

Basic understanding of Gemini, Kenshoo, Search Ads 360 preferred

Basic understanding of other search services preferred: SEO, CRO, Local Listings

Basic understanding of other digital advertising channels preferred (e.g. social, display, video)

Strong quantitative and analytical skills

Strong organizational, time management, and multi‑tasking skills

Strong team player with excellent interpersonal and communication skills

Strong attention to detail; excellent problem‑solving skills; strategic mindset

Ability to work in a team environment while working on projects independently

Solid understanding of Excel

Benefits

Medical, dental and vision coverage

Life Insurance

Long Term Disability

401K

Generous paid time off and holidays

AFLAC and Flex Spending Accounts

EOY medical reimbursement

Health Advocate healthcare assistance program

Fitness club reimbursement

Professional and personal development allowance

Legal services and identity theft protection

Harmelin Media is committed to building a diverse, equitable, and inclusive workplace, and is proud to be an equal opportunity employer. We will consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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