Senior Digital Media Planner

Senior Digital Media Planner (B2B)

Location: Arlington, VA (Hybrid)

Job Type: 6-Month Contract with Strong Potential for Permanent Hire

Schedule: 37.5-hour work week

Start Date: ASAP

Our client is seeking an experienced Senior Digital Media Planner to join their marketing team and lead strategic, data-driven paid media initiatives focused on B2B audiences. This is an exciting opportunity for a digital marketing professional who thrives in a collaborative environment and enjoys building high-performing campaigns across multiple digital platforms.

If you're passionate about paid media strategy, campaign optimization, and delivering measurable business results, we'd love to hear from you.

Key Responsibilities

• Develop and execute strategic paid media plans across multiple digital channels.
• Identify target audiences by analyzing customer behavior, demographics, and media consumption.
• Plan, launch, monitor, and optimize paid digital campaigns to maximize performance and ROI.
• Collaborate with internal marketing, creative, and digital teams to ensure campaigns align with broader marketing initiatives.
• Partner with external media agencies and platform representatives to execute successful campaigns.
• Analyze campaign performance and provide recommendations for optimization and future strategy.
• Develop testing strategies, evaluate campaign results, and identify top-performing creative and messaging.
• Stay informed on emerging digital marketing trends, platform updates, competitor activity, and new advertising opportunities.
• Support cross-functional marketing initiatives and contribute to ongoing departmental projects.

Preferred Qualifications

• 5+ years of digital marketing experience with a strong focus on paid media.
• 1–2+ years of experience developing and leading comprehensive media plans.
• Extensive experience managing B2B paid media campaigns.
• Hands-on experience with:
• Google Ads
• LinkedIn Ads
• Meta Ads
• Microsoft/Bing Ads
• Experience working with external paid media agencies.
• Strong understanding of integrated marketing campaigns, including coordination with web, email, and other marketing channels.
• Proven ability to manage multiple campaigns simultaneously while meeting deadlines.
• Excellent analytical, organizational, and communication skills.
• Highly detail-oriented with a commitment to accuracy.
• Bachelor's degree or equivalent professional experience.

What We're Looking For

The ideal candidate is a strategic thinker who combines creativity with data-driven decision making. You enjoy collaborating across teams, continuously optimizing campaign performance, and staying ahead of the latest digital marketing trends. You'll bring a proactive, team-first mindset and a passion for driving measurable business impact through paid media.

If you're ready to make an immediate impact with a respected organization and are looking for a contract opportunity with strong long-term potential, we encourage you to apply today.