Role Overview: You will be joining Good Monk (Superfoods Valley Pvt. Ltd.) as a Creative Strategist and Copywriter with 5-7 years of experience in Bangalore. The company is a fast-growing nutrition-focused startup aiming to simplify everyday nutrition for Indian families. Good Monk offers science-backed products without compromising on taste, smell, or food habits. Key Responsibilities: - Create high-performing direct response creatives for performance marketing, overseeing the entire process from concept to final output, including videos and statics for various purposes. - Monitor creative performance to identify what is working and what is not, collaborating effectively with internal teams and external agencies to align with business goals. - Conduct research and gather insights to drive copywriting strategy. - Strengthen the network of creative partners and stay updated on industry trends in direct response copywriting and brand storytelling. - Develop and execute creative strategy for Good Monk, taking ownership of the brand's creative output across formats. - Ensure coherence of brand voice across all creative touchpoints and understand the category and brand consumer to enhance brand positioning. Qualification Required: - 5-7 years of experience in creative strategy and copywriting. - Strong understanding of performance marketing and direct response copywriting. - Ability to collaborate effectively with internal teams and external agencies. - Proficiency in developing and executing creative strategies. - Knowledge of industry trends and best practices in brand storytelling. - Excellent research and analytical skills to inform copywriting strategy. - Understanding of consumer behavior and brand positioning. Role Overview: You will be joining Good Monk (Superfoods Valley Pvt. Ltd.) as a Creative Strategist and Copywriter with 5-7 years of experience in Bangalore. The company is a fast-growing nutrition-focused startup aiming to simplify everyday nutrition for Indian families. Good Monk offers science-backed products without compromising on taste, smell, or food habits. Key Responsibilities: - Create high-performing direct response creatives for performance marketing, overseeing the entire process from concept to final output, including videos and statics for various purposes. - Monitor creative performance to identify what is working and what is not, collaborating effectively with internal teams and external agencies to align with business goals. - Conduct research and gather insights to drive copywriting strategy. - Strengthen the network of creative partners and stay updated on industry trends in direct response copywriting and brand storytelling. - Develop and execute creative strategy for Good Monk, taking ownership of the brand's creative output across formats. - Ensure coherence of brand voice across all creative touchpoints and understand the category and brand consumer to enhance brand positioning. Qualification Required: - 5-7 years of experience in creative strategy and copywriting. - Strong understanding of performance marketing and direct response copywriting. - Ability to collaborate effectively with internal teams and external agencies. - Proficiency in developing and executing creative strategies. - Knowledge of industry trends and best practices in brand storytelling. - Excellent research and analytical skills to inform copywriting strategy. - Understanding of consumer behavior and brand positioning.