Role Overview
Farmina is hiring a mid-level USA PRO (Breeder) Channel Manager. This is a full-time role in Reidsville. Part of Farmina's Brand hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Salary:
Position Purpose
Responsible for improving efficiency and increasing channel profits. The position also includes good experience leading a team that achieves goals to support overall company objectives.
Requirements
5 years experience as a breeder, judge, sales person or other directly related experience in the pet breeder channel.
5 years experience in cynology.
75% travel
Strong sales acumen with excellent negotiation skills
Extensive knowledge of lineage genetics issues with various breeds
Lives close to a major airport.
Strong computer and organizational skills
5 years experience in channel sales
Key Responsibilities
Responsible for driving sales within breeder channel under his/her Area.
Identifying new opportunities and developing strategies for achieving set goals and for business growth.
Developing new solutions to meet client needs.
Monitor the sales development and do regular sales analysis.
Continuously training and developing sales team and supporting distributors team to achieve the set goals.
Visiting breeders, keeping good relations and presenting products.
Encouraging and supervising breeder channel sales force in processes of implementing marketing strategy in the field.
Encouraging breeders to take an active roll in implementing marketing strategy.
Organizing and representing company at dog/cat shows and other gatherings related to his/her channel, within budget and supported in the organization by the marketing team.
Supervising results of channel sales team - targets and KPIs and reporting it to CEO Farmina N. America and to global corporation.
Prepare regular reports for upper management.
Report key results to corporate officers.
External Focus
Researching market trends and competition.
Analyze brand/activities, evaluation analysis on on-going basis and recommend corrective actions if needed.
Working with distributors in order to support them with marketing/sales actions in their daily business.
Lead new product launch and distribution building process across market channels.
Monitor, evaluate and communicate changes in pet food category, customer/channels dynamics and recommend actions to address issues and opportunities.
Manages team of breeder sales agents to achieve sales and profit goals.
Developing key performance goals and managing the performance of staff at all levels.
Hiring new staff within a channel breeder in line with companys policy and processes.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
Farmina is An Equal Opportunity Employer
Frequently Asked Questions
How do I apply for the USA PRO (Breeder) Channel Manager position at Farmina?
Use the Apply button above to submit your application directly to Farmina. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the USA PRO (Breeder) Channel Manager position at Farmina located?
This position is based in Reidsville. Farmina has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a USA PRO (Breeder) Channel Manager at Farmina earn?
Farmina has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the USA PRO (Breeder) Channel Manager role at Farmina posted?
This role was posted on April 23, 2026 (53 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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