KEY RESPONSIBILITIES:

• Drive product-led visibility through strategic PR seeding, media outreach, and curated media

drops.

• Plan and execute high-impact media engagements, walkthroughs, events, and brand

interactions.

• Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional

media.

• Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with

strong adherence to TATs.

• Track and analyse media coverage, share of voice, sentiment, and campaign performance.
• Support crisis communication planning and real-time issue management.
• Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,

and speaking opportunities.

• Plan and execute LinkedIn marketing initiatives including corporate updates, thought

leadership, and campaign visibility.

• Develop key industry narratives, media angles, and communication frameworks.
• Work closely with senior leadership for strategic messaging and external communication.
• Drive brand communication initiatives around craft, artisan clusters, heritage, sustainability,

and the brand’s larger vision and mission.

• Build compelling storytelling narratives that strengthen brand identity and emotional consumer

connect.

• Develop communication frameworks for campaigns, launches, cultural moments, and brand-

led initiatives.

• Ensure consistent articulation of brand values across media, content, leadership

communication, and marketing channels.

• Work closely with internal stakeholders to bring forward stories around craftsmanship,

communities, and brand purpose.

• Develop and execute content marketing strategies aligned with brand and business goals.
• Coordinate with internal teams and external agencies for content creation and amplification.
• Maintain consistency in tone, messaging, and brand positioning across channels.

Years of Experience:: 6–7 years of experience in Lifestyle PR, and Corporate

Communications

Bachelor’s/Masters: Marketing Communication, Journalism or related field

Knowledge & Skills:

 Strong media relations with editors and senior journalists.

 Excellent writing, editing, and storytelling abilities.

 Strong understanding of content marketing, SEO, and GEO optimisation.

 Experience in corporate communications and thought leadership positioning.

 Ability to manage multiple campaigns and stakeholders simultaneously.

 Strong presentation, coordination, and project management skills.

 Data-driven mindset with experience in reporting and performance tracking.

 Excellent networking and relationship-building skills across diverse industries.

 Proficient in crisis management and strategic reputation recovery.

 Deep understanding of the nuances between Lifestyle and Corporate PR, with the

agility to manage both simultaneously.

Interested candidates please share resume at anamika.kushwaha@fabindia.net