Paid Media & Lead Generation Specialist
Eternalight InfotechRole Overview
Eternalight Infotech is hiring a Paid Media & Lead Generation Specialist. This is a full-time role in Pune. posted 5 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Resume Keywords to Include
Make sure these keywords appear in your resume to improve ATS scoring
Job Description
About the Role
We are looking for a performance-driven Paid Media & Lead Generation Specialist to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in generating qualified leads through Google Ads, Meta Ads, LinkedIn Ads, remarketing campaigns, landing page optimization, and marketing automation.
The role requires someone who understands performance marketing, lead funnels, audience targeting, analytics, and AI-driven campaign optimization.
Key Responsibilities
Paid Advertising Campaign Management
- Plan, execute, and optimize paid campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Display & Remarketing Campaigns
- Manage campaign budgets and improve ROAS, CPL, and conversion rates
- Create and test ad copies, creatives, and audience targeting strategies
- Monitor campaign performance and implement continuous optimization
Lead Generation
- Generate high-quality leads for products, services, webinars, demos, and consultations
- Build and optimize lead funnels and landing pages
- Improve lead quality through audience segmentation and targeting
- Work closely with sales teams to improve lead conversion rates
- Set up lead nurturing workflows and remarketing campaigns
Analytics & Performance Tracking
- Track campaign performance using:
- Google Analytics
- Google Tag Manager (GTM)
- Meta Pixel
- LinkedIn Insight Tag
- Create weekly and monthly performance reports
- Analyze user behavior and optimize campaigns based on data insights
AI & Automation in Marketing
- Use AI tools and automation platforms for campaign optimization and audience insights
- Understand AI-driven advertising strategies and predictive targeting
- Experiment with AI-based ad creatives, copy generation, and optimization workflows
Social Media & Content Collaboration
- Coordinate with design and content teams for ad creatives and landing page content
- Suggest campaign ideas aligned with business goals and audience intent
- Support organic marketing efforts with performance insights
Required Skills
- 2–5 years of hands-on experience in Performance Marketing, including Google Ads, Meta Ads, and LinkedIn Ads
- Strong hands-on experience with Google Ads and Meta Ads
- Experience managing LinkedIn lead generation campaigns
- Knowledge of conversion tracking, GTM, and analytics setup
- Understanding of lead generation funnels and landing page optimization
- Strong analytical and reporting skills
- Familiarity with CRM and marketing automation tools
- Experience with remarketing and retargeting campaigns
- Good communication and copywriting understanding
Preferred Qualifications
- Experience working with B2B service or technology brands
- Knowledge of CRO (Conversion Rate Optimization)
What We Offer
- Opportunity to work with fast-growing AI and technology brands
- Exposure to AI-powered marketing strategies
- Performance-driven and growth-focused work environment
- Opportunity to scale campaigns with measurable impact
About Eternalight Infotech
Eternalight Infotech
eternalight.in
1 other open role at Eternalight Infotech on TryApplyNow.
Frequently Asked Questions
How do I apply for the Paid Media & Lead Generation Specialist position at Eternalight Infotech?
Use the Apply button above to submit your application directly to Eternalight Infotech. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Paid Media & Lead Generation Specialist position at Eternalight Infotech located?
This position is based in Pune. Eternalight Infotech has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Paid Media & Lead Generation Specialist at Eternalight Infotech earn?
Eternalight Infotech has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Paid Media & Lead Generation Specialist role at Eternalight Infotech posted?
This role was posted on June 22, 2026 (5 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
More Jobs at Eternalight Infotech
View all →AI-powered job search
Get every job scored to your resume
Upload your resume and get jobs ranked, your resume tailored, and employee contacts found automatically.
Get Started FreeNo credit card to start