Marketing Automation Specialist

Job overview

Job Title: Marketing Automation Specialist

Company: Epic Staffing Group

Location: Remote Philippines

Job Type: Full-time

Experience Level: 2-5 years

Remote Status: Hybrid (Night Shift)

Date Posted: April 23, 2026

About the role

As a Marketing Automation Specialist at Epic Staffing Group, you'll drive candidate and client engagement through automated email and SMS campaigns. You'll design workflows, ensure data integrity, and collaborate with cross-functional teams to optimize campaign performance. This role follows a night shift schedule with some on-site days required.

Responsibilities

• Campaign Lifecycle Management: Own the full lifecycle communication strategy across email and text messaging channels, including campaigns that drive nurturing, onboarding, reactivation, and retention.
• Workflow Design & Implementation: Design and implement automated workflows and triggered communications that move leads and prospects efficiently through the marketing funnel.
• Tracking & Attribution: Establish and maintain tracking and attribution frameworks to ensure accurate measurement of engagement and conversions.
• Cross-Functional Collaboration: Work with cross-functional marketing partners to confirm that tracking, forms, and integrations function properly across all systems.
• Content Development: Develop, test, and refine personalized and dynamic content to enhance message relevance and audience engagement.
• Campaign Operations: Oversee daily email and text operations, including campaign setup, list management, scheduling, and execution.
• Strategy Alignment: Align lifecycle initiatives with overall lead generation and content strategies to maintain cohesive messaging across channels.
• Reporting & Analysis: Partner with marketing leadership to develop reporting dashboards that measure campaign effectiveness and conversion performance. Analyze campaign results to generate insights and recommendations for optimizing funnel performance.
• Continuous Improvement: Conduct testing to continuously improve campaign productivity, deliverability, and engagement. Monitor program outcomes and adjust strategies to enhance overall effectiveness and return on investment (ROI).
• Subject Matter Expertise: Serve as a subject matter expert on marketing automation tools and lifecycle campaign setup processes. Manage audience lists and segmentation across multiple systems to ensure accurate targeting and messaging.

Requirements

• Experience: Three years of experience in lifecycle, CRM, or marketing automation campaign management.
• Platform Proficiency: Strong understanding of email and SMS platforms (e.g., HubSpot, Customer.io, Marketo, Salesforce Marketing Cloud, or equivalent).
• UTM Tracking: Experience implementing UTM tracking, tagging, and attribution within campaign workflows.
• CRM/ATS Data Flow: Knowledge of CRM/ATS data flow and reporting alignment for campaign performance measurement.
• Dynamic Content: Experience with dynamic content, segmentation, and audience personalization.
• Reporting Proficiency: Basic familiarity with Google Analytics, Looker Studio, or other reporting platforms preferred.
• Language Proficiency: Proficiency in speaking, reading, writing, and understanding the English language as required for effective performance of job duties.
• Business Acumen: Possess an overall knowledge of business functions, understanding of services, business strategy, policies and procedures, and job’s impact to the organization.
• Communication Skills: Communicate effectively in writing.

Compensation & benefits

• Performance Bonuses: Competitive salary package, including performance bonuses.
• Health Insurance: HMO (medical and dental) & Life Insurance coverage.
• Leave Credits: Paid vacation and sick leave credits.
• Work-from-Home Allowances: Extra allowances will be given for WFH set-up such as internet subsidy and transportation allowance for WFO set-up.
• Reimbursements: Medicine & Optical reimbursements.
• Career Development: Career development and advancement opportunities.

Work environment

• Schedule: Night Shift
• Work Setup: Remote (with some days onsite)
• Culture: Epic Staffing Group puts people first—from the healthcare professionals we support to the employees who make our work possible. We serve a wide range of staffing verticals, including Life Sciences, Travel Nursing, Allied Health, School-Based Therapy, Interim Leadership, and International staffing programs. By joining our corporate team, you’ll have the chance to do meaningful work that fuels patient care, supports community well-being, and drives advancement in one of the nation’s most dynamic industries. You’ll grow your career while helping others grow theirs — and that’s what makes it Epic.

About the company

Industry: Staffing & Recruitment

Interview preparation

What they're looking for

• Experience: Three years in lifecycle, CRM, or marketing automation campaign management.
• Platform Proficiency: Strong understanding of email and SMS platforms.
• Data-Driven Mindset: Ability to analyze campaign results and generate insights for optimization.
• Collaboration Skills: Experience working with cross-functional teams to ensure data integrity and alignment with business objectives.

Questions to ask

• Campaign Strategy: What are the current email and SMS campaign strategies, and how do they align with overall business objectives?
• Team Structure: How is the marketing team structured, and who will I be working closely with in this role?
• Data Integrity: What systems are currently in place to maintain data integrity across multiple platforms, and how can this role contribute to enhancing data quality?
• Campaign Performance: What key performance indicators (KPIs) are currently used to measure campaign success, and how can this role help improve overall campaign performance?