As a Brand Manager - Creative & Growth at Balancehero India Pvt. Ltd., you will play a crucial role in shaping the brand's voice and presence across digital platforms through creative ideation and execution excellence. You will be responsible for leading creative campaigns, content strategy, influencer marketing, and collaboration with various teams to enhance the brand's relevance. Key Responsibilities: - Lead creative ideation for brand campaigns, social media marketing, and performance-led initiatives on different platforms. - Transform business objectives into compelling creative ideas and brand narratives. - Own and define the brand's content direction, including formats, tone, and storytelling strategies. - Develop influencer marketing concepts, establish collaborations, and oversee end-to-end execution. - Work closely with design, video, and performance marketing teams to bring creative ideas to fruition. - Provide copywriting support for campaigns, social media content, and retention initiatives. - Utilize AI tools to enhance creative output while ensuring originality, clarity, and brand consistency. About Balancehero: Balancehero India Pvt. Ltd. (BHI) is the wholly owned subsidiary of Balancehero Co. Ltd., Korea, the company behind the mobile app True Balance. Starting as a balance check application, True Balance has evolved into a comprehensive financial services provider, catering to the diverse needs of users. BHI's commitment to bridging the financial gap in India is evident through its licensed NBFC, True Credits Private Limited, which aims to make credit accessible to all. About True Balance: True Balance, under the BalanceHero Group, is an RBI-authorized Prepaid Payment Instrument issuing entity. With a focus on financial inclusion, True Balance offers a range of services such as instant loans, utility bill payments, and mobile recharges. The company's mission is to empower the next billion Indians by providing essential financial solutions. With substantial equity funding from renowned investors, True Balance has established itself as a leading financial services platform in India. For more information, you can visit the company's website at www.truebalance.io. As a Brand Manager - Creative & Growth at Balancehero India Pvt. Ltd., you will play a crucial role in shaping the brand's voice and presence across digital platforms through creative ideation and execution excellence. You will be responsible for leading creative campaigns, content strategy, influencer marketing, and collaboration with various teams to enhance the brand's relevance. Key Responsibilities: - Lead creative ideation for brand campaigns, social media marketing, and performance-led initiatives on different platforms. - Transform business objectives into compelling creative ideas and brand narratives. - Own and define the brand's content direction, including formats, tone, and storytelling strategies. - Develop influencer marketing concepts, establish collaborations, and oversee end-to-end execution. - Work closely with design, video, and performance marketing teams to bring creative ideas to fruition. - Provide copywriting support for campaigns, social media content, and retention initiatives. - Utilize AI tools to enhance creative output while ensuring originality, clarity, and brand consistency. About Balancehero: Balancehero India Pvt. Ltd. (BHI) is the wholly owned subsidiary of Balancehero Co. Ltd., Korea, the company behind the mobile app True Balance. Starting as a balance check application, True Balance has evolved into a comprehensive financial services provider, catering to the diverse needs of users. BHI's commitment to bridging the financial gap in India is evident through its licensed NBFC, True Credits Private Limited, which aims to make credit accessible to all. About True Balance: True Balance, under the BalanceHero Group, is an RBI-authorized Prepaid Payment Instrument issuing entity. With a focus on financial inclusion, True Balance offers a range of services such as instant loans, utility bill payments, and mobile recharges. The company's mission is to empower the next billion Indians by providing essential financial solutions. With substantial equity funding from renowned investors, True Balance has established itself as a leading financial services platform in India. For more information, you can visit the company's website at www.truebalance.io.