Marketing Analytics Consultant Role

Elevate marketing strategies as a knowledgeable Consultant in Analytics and Insights. Effectively utilize data to enhance customer profiling, campaign design, and analytics consulting for optimized results. In this pivotal role, you will collaborate with business clients to clarify campaign objectives while providing critical demographic insights. Your expertise in Power BI and SAS/SQL will empower efficient reporting and data integration. You will also ensure high-quality analytics outcomes and drive data literacy within the organization. Key Responsibilities:

• Assist in campaign/project scoping and alignment
• Provide customer profiling through diverse data sources
• Automate list pulls and Power BI reporting
• Offer analytics consulting for marketing strategy
• Document methodologies in the Analytics Handbook Requirements:
• Bachelor's degree in a relevant field
• Minimum 5 years of database marketing experience
• 5+ years in marketing analytics
• Proficiency in Power BI and SAS/SQL
• Strong problem-solving and communication skills Leverage your analytics expertise to drive impactful marketing initiatives through effective data utilization.