Role Overview
Dot & Key Skincare is hiring a mid-level Public Relations Manager. This is a full-time role in Kolkata. Part of Dot & Key Skincare's Brand hiring, posted yesterday. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
ROLE OVERVIEW
The PR Manager will build and run Dot & Key earned media engine - press, editorial, and reputation management.
This role sits at the intersection of brand positioning and performance every press placement, every product feature, and every media relationship must be traceable to awareness, trust, or search equity. You will own the relationship with PR agencies, manage a direct ORM function, and work closely with the Content and Performance teams to amplify earned coverage into paid and owned channels.
KEY DETAILS
Department: Digital & Media Marketing
Reports To: Media Head
Location: Kolkata
Experience: 5-8 years in PR, with 2+ years managing D2C or beauty/FMCG brands
WHAT YOU WILL OWN
- End-to-end PR strategy: press releases, media pitches, editorial calendars, and coverage
tracking
- Media and journalist relationships across beauty, lifestyle, business, and digital publications
- Agency management: briefing, output review, and performance assessment
- Product launch PR: seeding strategy, embargo management, and launch-day amplification
- ORM (Online Reputation Management): monitoring, response protocols, and sentiment trend
reporting
- Crisis communications: drafting holding statements, coordinating responses with legal and
leadership
- PR-to-performance loop: briefing the performance team on high-value coverage for
retargeting and whitelisting
- Award submissions, brand rankings, and industry recognition calendars
MUST-HAVE EXPERIENCE
- Managed PR for a consumer brand - beauty, skincare, FMCG, or D2C preferred
- Strong existing relationships with journalists and editors at top-tier Indian publications
(Vogue, Harper's Bazaar, Femina, Economic Times, Mint, Business Standard)
- Managed or closely supervised a PR agency - written briefs, reviewed outputs, managed
KPIs
- Handled a brand crisis or negative press cycle - knows how to triage, not just execute
- Understands the intersection of earned and paid media - knows when a press feature is
worth promoting
- Excellent writing: can draft a press release, a pitch email, and a crisis statement to equal
standard
NICE-TO-HAVE
- Experience with influencer PR (distinct from paid influencer marketing) - product seeding,
gifting strategy
- Understanding of AEO/GEO - how earned citations in trusted publications influence AI
visibility
- Knowledge of Meltwater, Cision, or similar media monitoring platforms
- Experience building a brand's Wikipedia presence or managing Crunchbase/entity profiles
WHAT WE WILL MEASURE YOU ON
- Volume and quality of press placements per month (tier 1 / tier 2 / digital)
- Share of voice in key beauty and skincare editorial categories
- ORM sentiment score trends (target: sustain 80%+ positive)
- PR-to-performance amplification rate (% of earned placements boosted or whitelisted)
- Agency output vs brief - coverage delivery against committed KPIs
Frequently Asked Questions
How do I apply for the Public Relations Manager position at Dot & Key Skincare?
Use the Apply button above to submit your application directly to Dot & Key Skincare. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Public Relations Manager position at Dot & Key Skincare located?
This position is based in Kolkata. Dot & Key Skincare has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Public Relations Manager at Dot & Key Skincare earn?
Dot & Key Skincare has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Public Relations Manager role at Dot & Key Skincare posted?
This role was posted on June 23, 2026 (yesterday). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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