Email Strategy Manager

About Digistore24

Digistore24 is one of the world’s leading all-in-one platforms for digital sales and affiliate marketing. We help entrepreneurs, creators, and businesses scale globally by simplifying payment processing, sales automation, and affiliate program management.

With a strong international footprint and a remote-first culture, we value ownership, accountability, and results. We move fast, think commercially, and give our teams the autonomy to build real impact.

About the Role

We’re hiring an

Email Strategy Manager

to own the

strategy, architecture, execution, and optimization

of email across DigiStore24.

This is

not

a copy-only role.

This is

not

a basic ESP operator position.

This role is for someone who understands how to:

• Design email systems that scale across

large lists and multiple audiences

• Use data, segmentation, and tagging to drive

measurable revenue impact

• Align email campaigns tightly with

sales and marketing objectives

• Build long-term nurturing engines, not just one-off blasts

You will work cross-functionally with marketing, sales, partnerships, analytics, and creative to ensure email is a

reliable, compounding growth channel

.

Key Responsibilities

Email Strategy & Revenue Alignment

• Own the

email strategy

across multiple brands, audiences, and lifecycle stages

• Translate sales and marketing goals into:

Campaigns

Automated sequences

Ongoing broadcast strategies

• Design email programs to support:

Lead nurturing

Offer discovery

Affiliate activation

Vendor acquisition

Retention and reactivation

• Ensure every campaign has a

clear objective and success metric

Campaign Design & Execution

• Plan, build, and launch:

Promotional campaigns

Product and offer launches

Sales enablement sequences

Educational and value-driven nurtures

• Manage

broadcast calendars

across multiple brands and audiences

• Partner with creative teams on:

Copy direction

Layout and structure

CTA strategy

• Ensure campaigns are executed cleanly, tested thoroughly, and deployed reliably at scale

Lifecycle, Nurture & Automation Systems

• Architect and maintain:

Multi-step nurture sequences

Onboarding flows

Re-engagement and win-back campaigns

• Design and implement:

Dynamic tagging systems

Progressive profiling strategies

Behavioral and event-based triggers

• Continuously refine flows based on performance, user behavior, and business priorities

Audience Segmentation & Data Management

This role requires deep comfort with data.

You will

• Design and maintain

audience segmentation frameworks

across large lists

• Use dynamic and progressive tagging to:

Personalize messaging

Improve relevance

Reduce fatigue

• Partner with analytics and data teams to:

Validate data integrity

Improve list hygiene and deliverability

Ensure clean handoffs between systems

Performance Measurement & Optimization

• Define KPIs beyond open rates and clicks, including:

Revenue per send

Conversion contribution

Funnel progression

List health and engagement trends

• Run structured testing across:

Subject lines

Messaging

Cadence

Audience definitions

• Use insights to continuously improve campaign effectiveness and lifecycle performance

What We’re Looking For

Tools & Platforms

• Experience with

Maropost

and

HubSpot

is strongly preferred, but not required

• Comfort working across:

CRM and marketing automation platforms

Analytics tools

Data warehouses or BI dashboards

• Ability to adapt quickly to new systems and workflows

Ideal Background

You likely come from one or more of the following:

• Lifecycle or retention marketing roles at scale
• Email leadership roles in SaaS, marketplaces, or performance-driven businesses
• Growth marketing roles with heavy email ownership
• Agency-side lifecycle marketing with enterprise clients

Required Experience

• 5+ years designing, launching, and optimizing email programs at scale
• Proven experience managi