Specialist, Marketing Performance Analytics-Hyderabad

Summary

Position Summary

Specialist, Marketing Performance Analytics

The Lead Management Analyst supports Deloitte’s marketing and sales teams by ensuring the efficient handling, tracking, and nurturing of sales leads. This role plays a critical part in maintaining data quality, facilitating communication between teams, and helping to optimize the lead management process to drive business growth.

Work you'll do

As a Specialist, Marketing Performance Analytics on the Demand Gen team, you will be responsible for:

• Maintain and update lead databases to ensure accuracy, consistency, and alignment with data privacy requirements
• Use Excel and CRM platforms such as Salesforce to manage lead workflows and maintain current pipeline data
• Review and qualify inbound leads using established demand generation criteria and route qualified leads to the appropriate teams
• Develop reports and dashboards on lead status, conversion metrics, and pipeline health to support decision-making
• Analyze lead data to identify trends, gaps, and opportunities for process improvement and demand generation effectiveness

The team

Deloitte’s Brand, Marketing & Communications (BMC) team combines the power of Deloitte’s brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, BMC is the partner that can transform big ideas into big impact

About Demand Gen: We enable stakeholders to tell their business impact stories through data-driven insights. We provide end-to-end solutioning across the data-to-insights journey, including stakeholder support, database management, data visualization, data reporting, technology development, and actionable business recommendations.

Location: Hyderabad

Shift Timings: 2 PM to 11 PM

Qualifications

Required:

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field
• 3-5 years of experience in lead management, sales operations, or marketing operations
• Experience working in a demand generation environment
• Advanced proficiency in Microsoft Excel, including data analysis, pivot tables, and formulas
• Experience using customer relationship management platforms such as Salesforce or Microsoft Dynamics
• Experience developing reports or dashboards for lead status, conversion metrics, or pipeline tracking

Preferred

• Experience supporting lead nurturing campaigns or follow-up activities
• Experience documenting workflows or lead management processes
• Experience training or onboarding team members on lead management tools or methods

Our purpose

Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients’ most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 353859