Digital Communications Specialist

Role Summary The Digital Communications Specialist leads the day-to-day execution of external communications across the business, with a strong focus on social media, digital storytelling, brand visibility, and content development. They develop and manage engaging, brand‑aligned content that highlights Modern Niagara’s people, projects, expertise, and culture across external channels. Success in this role means stronger audience engagement, consistent brand storytelling, and high‑quality content that supports business priorities and reputation.

Why This Role

Matters to Modern Niagara

This role plays an important part in strengthening how Modern Niagara is represented externally across regions, markets, and digital channels. As the organization continues to grow nationally, this role helps identify and develop compelling stories that increase brand visibility, support business priorities, and showcase the people, projects, and expertise behind the work. It also helps scale external communications and content delivery while maintaining consistency, quality, and alignment with brand standards.

Key Impact / Purpose Strengthen Modern’s external brand presence through consistent, engaging, and authentic content Improve the quality and consistency of social media, website, and external communications content Support business priorities and campaigns through coordinated communications execution Increase visibility of projects, people, partnerships, and operational successes across Modern Support recruitment and employer brand efforts through external storytelling and digital content Duties and Responsibilities Own and maintain the company’s social media calendar across platforms including LinkedIn, Facebook, and Instagram Draft, edit, schedule, and publish social media content aligned with brand and communications priorities Monitor social media activity, audience engagement, and online conversations and identify opportunities to improve reach and engagement Develop, manage, and maintain website content, including coordinating updates through the CMS and ensuring content remains current, organized, and aligned with brand standards Research, write, and edit external-facing content including employee and project profiles, blogs, announcements, website copy, award submissions, and campaign content Monitor performance metrics and provide recommendations to improve engagement and content effectiveness Partner directly with operational teams, regional leaders, and subject matter experts to identify stories, gather content and develop communications materials Lead content collection efforts including photography, video, interviews, and project storytelling Flag content gaps, inconsistencies, or reputational risks before content is published Qualifications and Experience

Must Haves 5‑7 years in communications, marketing, or content-focused roles Deep understanding of external communications, digital storytelling, audience engagement, and social media best practices Experience with website content management systems and basic SEO principles Strong writing, storytelling, editing, proofreading skills Demonstrated experience managing social media platforms and developing engaging content Experience drafting external communications across multiple channels Ability to turn rough inputs into clear, practical content, audience-friendly content Strong organizational skills and ability to manage multiple priorities in a fast‑paced environment Sound judgment and ability to manage sensitive or high‑visibility content professionally Experience using tools such as Hootsuite, Microsoft Office, and Canva Nice to Haves Photography, videography, or short‑form video editing experience Familiarity with analytics and performance reporting Construction communications experience Ability to create and edit content in French Compensation

Expected annual compensation: $70,000 – $80,000. This is a replacement position.

Benefits include: Performance‑based bonus opportunities Defined Contribution Pension Plan with a generous employer contribution Flexible Health and Dental benefits with tiered options to meet the needs of you and your family An annual health spending account to support your overall wellness 24/7 confidential support through our Employee and Family Assistance Program with access to comprehensive resources and professional services A competitive vacation package with additional vacation granted throughout your tenure with the organization Employer‑Paid Parental Leave Top‑Up Annual Community Day dedicated to volunteering and giving back to the communities where we live and work Corporate discounts through various vendors across Canada for programs such as fitness, mobile phones, travel, home and auto insurance and many others Diversity, Equity & Inclusion at Modern Niagara:

We are committed to building a diverse, equitable, and inclusive organization where everyone has ac