Digital Marketing Manager

About you and the role

The Digital Marketing Manager will join a collaborative and growth-minded advancement team and report directly to the Director of Marketing & Communications. The Digital Marketing Manager oversees DVFriends’ digital presence. This includes monitoring, generating, and posting content to the school’s social media platforms, updating the school’s website and online profiles, creating and managing digital advertising, and building relationships with other members of the DVFriends community to discover and showcase stories that reflect and connect with our existing and prospective audiences. The Digital Marketing Manager is an integral member of the school community, providing digital marketing support to the Admissions and Development offices as needed and being present and engaged in various aspects of campus life.

Here’s a taste of what you’ll do:

• Partner with the Director of Marketing & Communications to shape and continuously evolve a forward-thinking digital marketing strategy – identifying new opportunities, testing emerging channels, and strengthening the school’s overall digital presence to drive growth and engagement
• Build relationships with faculty, staff, administrators, and students to discover and develop story ideas for social media and other online marketing and communications platforms
• Generate content that is engaging and compelling to our multiple online audiences, taking photographs and video at school events and happenings, and writing blurbs that showcase these experiences and are consistent with the DVFriends brand and key message points
• Design, launch, manage, and continuously refine data-driven digital advertising campaigns on Facebook and Google – optimizing targeting, creative, and spend to maximize reach, engagement, and conversion
• Ensure that the school’s website content is updated regularly
• Carefully monitor the school’s online presence for engagement and any concerning or inappropriate activity
• Use graphic design software to develop additional visuals for stories and collateral pieces as needed

Your skills

You'll be the right person for this job if:

• You want to work for an organization that improves kids’ lives alongside people who share that motivation.
• You are capable of taking initiative and working independently, but brainstorming ideas and collaborating with others on projects get your creative juices flowing
• You are energized by people and storytelling
• You’re a digital native. Online communication platforms are one of your happy places, and you understand how they fit into a larger marketing framework for a small, growing organization
• You are curious and energized by continuous learning and innovation – actively exploring emerging platforms, trends, and tactics
• You’re an effective communicator across multiple platforms
• DVFriends Quaker community resonates with you
• You know yourself well, faults and strengths, and approach others with empathy and generosity of spirit
• You have a growth mindset, enjoy continuous learning, and thrive with constructive feedback
• You’re willing to pitch in and support the school when and where needed

Benefits

You'll benefit from:

• A robust health insurance plan, including a school contribution that covers the employee cost and a portion of the cost for a partner and dependents.
• Generous time-off policies, including 15 vacation days the first year and 21 thereafter, and 14 holidays a year.
• Employer match of retirement plan contributions up to 6% of salary.

To Apply

DVFriends has partnered with Applied to ensure an application process that is equitable and free of implicit bias. To start your application, please CLICK HERE.

We are an equal opportunity employer

DVFriends is working to create a community that recognizes the strength of diversity and aspires to create an inclusive, respectful, and just community. We welcome people of any race, religion, color, national or ethnic origin, sexual orientation, sexual identity, gender, gender identity and expression, age, military or veteran status, family structure, marital status, disability, citizenship status, and socioeconomic status to join our community. DV does not discriminate on the basis of these characteristics in our policies or practices.