Plan, create, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).

Conduct thorough keyword research and competitor analysis to identify growth opportunities.

Monitor and analyze campaign performance metrics (ACoS, ROAS, CTR, CPC, Conversion Rate) and adjust strategies accordingly.

Execute bid optimization, budget management, and keyword targeting/refinement.

Collaborate with marketing, product, and content teams to align PPC strategy with broader business goals.

Generate regular performance reports and provide actionable insights and recommendations.

Stay current with Amazon advertising trends, algorithm updates, and best practices.

Conduct A/B testing to improve ad copy, targeting, and overall campaign performance.

Required Qualifications:

Minimum 5 years of proven experience in Amazon PPC campaign management.

Strong knowledge of Amazon Seller Central and/or Vendor Central.

Proficiency with Amazon Ads console, Helium 10, Jungle Scout, or similar tools.

Demonstrated success in lowering ACoS while scaling revenue.

Analytical mindset with advanced Excel/Google Sheets skills.

Strong attention to detail, organizational, and time management skills.

Excellent communication and reporting abilities.

Experience in managing large product catalogs and multiple ASINs.

Familiarity with DSP (Demand-Side Platform) and advanced targeting options.

Certification in Amazon Advertising (a plus but not required).

Agency or multi-brand experience is a plus.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

Amazon PPC Specialist

Job Description