PPC Specialist (US Shift)

Pay: ₹40,000.00-₹60,000.00 per month

Job Description

Key Responsibilities

• Create, manage, and optimize:
• Search Campaigns
• Display Campaigns
• Performance Max Campaigns
• Video & YouTube Ads
• Call-Only Campaigns
• Remarketing Campaigns
• Desktop-Focused Campaigns
• Generate high-quality inbound leads and calls with strong ROI/ROAS.
• Conduct advanced keyword research and competitor analysis.
• Setup and optimize:
• Conversion Tracking
• GTM
• GA4
• Call Tracking
• Enhanced Conversions
• Optimize campaign performance based on CPC, CPA, CTR, Conversion Rate, and Quality Score.
• Monitor daily campaign performance and provide optimization insights.
• Reduce spam leads, invalid clicks, and low-quality traffic.
• Coordinate with sales and technical teams for lead quality improvement.

Required Skills

• Strong hands-on experience in Google Ads and PPC lead generation.
• Expertise in keyword research, audience targeting, and bidding strategies.
• Experience with USA market campaigns and dollar billing accounts preferred.
• Knowledge of Google Analytics, GTM, Looker Studio, and competitor research tools.
• Strong analytical and troubleshooting skills.
• Understanding of Google Ads policies and suspension prevention.

Preferred Qualifications

• 3–5+ years of Google Ads experience.
• Experience in service-based or lead generation industries preferred.
• Google Ads Certifications are an added advantage.

Work Location: In person

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person