Senior Manager, CRM Marketing, India & MENA

You will be responsible for leading localized CRM engagement for India and MENA regions at Crunchyroll as a Senior Manager, CRM Marketing. This role will be based in Mumbai or Hyderabad and will involve owning the CRM campaign calendar for the region. Your main tasks will include planning and executing high-impact, fan-first campaigns that support title launches and catalog discovery. This will involve collaborating with various teams to design localized go-to-market moments, applying best practices in personalization and segmentation, and serving as a subject matter expert for India and MENA.

Key Responsibilities:

• Own the CRM campaign calendar for India and MENA regions, aligning timing, targeting strategy, and channel plans with local and global priorities
• Collaborate with regional teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations
• Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences
• Serve as Crunchyroll's CRM market lead for India and MENA, advising on cultural nuances, local market behaviors, and fan engagement opportunities
• Provide regional inputs into India and MENA lifecycle journey strategies across acquisition, engagement, retention, and winback
• Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics
• Work with cross-functional teams to create cohesive fan experiences and ensure lifecycle campaigns align with local and global priorities
• Analyze CRM campaign performance, identify opportunities, and continuously improve effectiveness through test-and-learn approaches
• Stay ahead of market dynamics and messaging ecosystems to evolve CRM campaign strategy and execution

Qualifications Required:

• 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment
• Strong experience with Braze or comparable orchestration platforms with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery
• Deep knowledge of Indian and MENA consumer behaviors, digital marketing platforms, and messaging ecosystems
• Strong creative acumen and storytelling ability
• Strong analytical skills to interpret performance data and develop insights
• Ability to collaborate across regional and global teams in a fast-paced environment
• Passion for anime, entertainment, or fan-first brands is highly valued
• Bachelor's degree in Marketing, Business, or related field

At Crunchyroll, our Lifecycle Marketing team is dedicated to designing personalized journeys that drive fan connection, engagement, and loyalty. We activate the right experiences at the right time across channels, helping anime fans feel seen, understood, and inspired by Crunchyroll. Our values of Courage, Curiosity, Kaizen, and Service guide our actions and interactions, reflecting our commitment to diversity and inclusion in all aspects of our business. You will be responsible for leading localized CRM engagement for India and MENA regions at Crunchyroll as a Senior Manager, CRM Marketing. This role will be based in Mumbai or Hyderabad and will involve owning the CRM campaign calendar for the region. Your main tasks will include planning and executing high-impact, fan-first campaigns that support title launches and catalog discovery. This will involve collaborating with various teams to design localized go-to-market moments, applying best practices in personalization and segmentation, and serving as a subject matter expert for India and MENA.

Key Responsibilities:

• Own the CRM campaign calendar for India and MENA regions, aligning timing, targeting strategy, and channel plans with local and global priorities
• Collaborate with regional teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations
• Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences
• Serve as Crunchyroll's CRM market lead for India and MENA, advising on cultural nuances, local market behaviors, and fan engagement opportunities
• Provide regional inputs into India and MENA lifecycle journey strategies across acquisition, engagement, retention, and winback
• Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics
• Work with cross-functional teams to create cohesive fan experiences and ensure lifecycle campaigns align with local and global priorities
• Analyze CRM campaign performance, identify opportunities, and continuously improve effectiveness through test-and-learn approaches
• Stay ahead of market dynamics and messaging ecosystems to evolve CRM campaign strategy and e