Senior Manager, Digital Marketing

As a Senior Manager in the Digital Marketing team at Mercer, a Marsh business, you will be responsible for various key tasks:

• Lead email marketing execution by building, testing, and deploying sophisticated email campaigns
• Implement advanced segmentation strategies and optimize for maximum engagement and conversion
• Design and manage marketing automation journeys, including complex nurture programs and personalized workflows
• Drive email performance optimization through rigorous A/B testing and data analysis
• Support integrated digital campaigns to ensure email initiatives align with other channel activities
• Manage web content updates for email landing pages, forms, and campaign microsites
• Maintain compliance and quality standards across all email programs, including GDPR, CAN-SPAM, and accessibility requirements

Qualifications required for this role include:

• 5 years of digital marketing experience with specialized expertise in email marketing
• Strong technical proficiency in marketing automation platforms such as Microsoft Dynamics 365, Marketo, or Salesforce Marketing Cloud
• Data-driven mindset with experience analyzing email metrics
• Email marketing certifications or specialized training demonstrating advanced expertise
• HTML/CSS proficiency for email template customization
• Experience with enterprise-scale email programs managing large databases and complex segmentation strategies

Additional details about Mercer, a Marsh business, include:

• They provide professional development opportunities, interesting work, and supportive leaders
• They foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact
• Marsh is a global leader in risk, reinsurance, and capital, advising clients in 130 countries
• They are committed to embracing a diverse, inclusive, and flexible work environment
• Marsh colleagues are expected to work at least three days per week in the office

Join Mercer's Digital Marketing team and be a part of a dynamic and inclusive work environment where your skills and expertise will be valued and nurtured. As a Senior Manager in the Digital Marketing team at Mercer, a Marsh business, you will be responsible for various key tasks:

• Lead email marketing execution by building, testing, and deploying sophisticated email campaigns
• Implement advanced segmentation strategies and optimize for maximum engagement and conversion
• Design and manage marketing automation journeys, including complex nurture programs and personalized workflows
• Drive email performance optimization through rigorous A/B testing and data analysis
• Support integrated digital campaigns to ensure email initiatives align with other channel activities
• Manage web content updates for email landing pages, forms, and campaign microsites
• Maintain compliance and quality standards across all email programs, including GDPR, CAN-SPAM, and accessibility requirements

Qualifications required for this role include:

• 5 years of digital marketing experience with specialized expertise in email marketing
• Strong technical proficiency in marketing automation platforms such as Microsoft Dynamics 365, Marketo, or Salesforce Marketing Cloud
• Data-driven mindset with experience analyzing email metrics
• Email marketing certifications or specialized training demonstrating advanced expertise
• HTML/CSS proficiency for email template customization
• Experience with enterprise-scale email programs managing large databases and complex segmentation strategies

Additional details about Mercer, a Marsh business, include:

• They provide professional development opportunities, interesting work, and supportive leaders
• They foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact
• Marsh is a global leader in risk, reinsurance, and capital, advising clients in 130 countries
• They are committed to embracing a diverse, inclusive, and flexible work environment
• Marsh colleagues are expected to work at least three days per week in the office

Join Mercer's Digital Marketing team and be a part of a dynamic and inclusive work environment where your skills and expertise will be valued and nurtured.