Creative Director -Digital, Video & Experience Design

CREATIVE DIRECTOR – DIGITAL, VIDEO & EXPERIENCE DESIGN

About the Role

We are looking for Creative Directors with deep expertise in Digital, Video, and Experience Design to lead creative excellence across global accounts.

This role goes beyond creative supervision — it combines creative vision, systemized design thinking, and scalable production intelligence. You will be responsible for shaping high-quality, brand-consistent, and experience-led outputs across digital ecosystems, while ensuring that creativity is operationally viable, scalable, and future-ready.

Operating within a Global Capability Center model, you will act as the creative anchor between regional stakeholders and production teams, elevating the perception of India from execution hub to strategic creative partner.

Key Responsibilities

1. Creative Leadership & Vision

• Define and drive creative direction across digital, motion, and experience design outputs.
• Translate brand strategy and campaign intent into compelling, platform-native creative systems.
• Establish creative benchmarks, design standards, and storytelling frameworks across accounts.
• Ensure all outputs meet global brand consistency, craft excellence, and contextual relevance.

2. Experience Design & Digital Thinking

• Lead experience-first design thinking across platforms — web, mobile, social, and interactive ecosystems.
• Drive UI/UX, interaction design, and journey orchestration aligned to user behavior and business objectives.
• Ensure creative solutions are modular, scalable, and adaptable across markets and formats.
• Champion omnichannel storytelling, ensuring continuity across touchpoints.

3. Video & Motion Excellence

• Oversee creative direction for video, motion graphics, animation, and content versioning.
• Guide teams on narrative structure, visual storytelling, pacing, and platform optimization.
• Ensure motion outputs are efficiently adaptable for multi-market deployment and personalization.
• Align motion design with emerging formats (short-form, social-first, dynamic content).

4. Creative Production Integration

• Collaborate closely with