Digital Marketing (Team Lead)

As a Digital Marketing - Team Lead at Cogent Innovations, you will play a crucial role in leading and executing online marketing efforts to drive brand awareness, engagement, and lead generation. With 57 years of experience, you will be responsible for strategizing, implementing, and optimizing digital marketing campaigns across various platforms.

Key Responsibilities:

• Develop and manage digital marketing campaigns including SEO, SEM, PPC, email, social media, content, and affiliate marketing.
• Optimize website content, landing pages, and paid search copy to improve conversion rates.
• Manage Google Ads, Meta Ads (Facebook, Instagram), and other PPC campaigns with regular performance analysis.
• Perform keyword research, SEO audits, and website performance tracking using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Develop social media strategies and content plans aligned with marketing goals.
• Plan and execute email marketing campaigns using tools like Mailchimp, HubSpot, or similar.
• Monitor digital trends, evaluate new technologies, and keep the brand at the forefront of industry developments.
• Coordinate with designers, content writers, and external agencies to deliver campaign assets.
• Analyze digital marketing performance, prepare reports, and suggest improvements for future campaigns.
• Support lead generation and conversion initiatives in collaboration with the sales team.

Key Requirements:

• Bachelors degree in Marketing, Communications, or a related field (Masters preferred).
• 57 years of hands-on experience in digital marketing.
• Proven track record of managing successful digital campaigns (Google Ads, Facebook Ads, SEO, etc.).
• Strong knowledge of SEO, SEM, content marketing, and social media platforms.
• Proficient in tools like Google Analytics, Search Console, Meta Business Suite, SEMrush/Ahrefs, Mailchimp, Canva, etc.
• Excellent communication, analytical, and project management skills.
• Creative mindset with strong attention to detail.
• Ability to work independently and manage multiple campaigns simultaneously.

If you are a creative and results-driven digital marketing professional with a passion for driving online marketing efforts, we encourage you to share your updated resume with us at hidden_email a Digital Marketing - Team Lead at Cogent Innovations, you will play a crucial role in leading and executing online marketing efforts to drive brand awareness, engagement, and lead generation. With 57 years of experience, you will be responsible for strategizing, implementing, and optimizing digital marketing campaigns across various platforms.

Key Responsibilities:

• Develop and manage digital marketing campaigns including SEO, SEM, PPC, email, social media, content, and affiliate marketing.
• Optimize website content, landing pages, and paid search copy to improve conversion rates.
• Manage Google Ads, Meta Ads (Facebook, Instagram), and other PPC campaigns with regular performance analysis.
• Perform keyword research, SEO audits, and website performance tracking using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Develop social media strategies and content plans aligned with marketing goals.
• Plan and execute email marketing campaigns using tools like Mailchimp, HubSpot, or similar.
• Monitor digital trends, evaluate new technologies, and keep the brand at the forefront of industry developments.
• Coordinate with designers, content writers, and external agencies to deliver campaign assets.
• Analyze digital marketing performance, prepare reports, and suggest improvements for future campaigns.
• Support lead generation and conversion initiatives in collaboration with the sales team.

Key Requirements:

• Bachelors degree in Marketing, Communications, or a related field (Masters preferred).
• 57 years of hands-on experience in digital marketing.
• Proven track record of managing successful digital campaigns (Google Ads, Facebook Ads, SEO, etc.).
• Strong knowledge of SEO, SEM, content marketing, and social media platforms.
• Proficient in tools like Google Analytics, Search Console, Meta Business Suite, SEMrush/Ahrefs, Mailchimp, Canva, etc.
• Excellent communication, analytical, and project management skills.
• Creative mindset with strong attention to detail.
• Ability to work independently and manage multiple campaigns simultaneously.

If you are a creative and results-driven digital marketing professional with a passion for driving online marketing efforts, we encourage you to share your updated resume with us at hidden_email.