Performance Marketing Google Ads Specialist D2C Growth US & UK Markets Global

Google Ads Specialist – D2C Growth | US & UK Markets

We are hiring a highly analytical and performance-driven Google Ads Specialist with strong experience managing D2C campaigns for the US & UK markets.

This opportunity is ideal for someone who has successfully scaled international eCommerce campaigns, optimized ROAS, and managed high-budget performance marketing initiatives.

Role Overview

You will own end-to-end Google Ads strategy and execution across:

• Search Campaigns
• Shopping Campaigns
• Performance Max (PMax)
• Display Ads
• YouTube Ads
• Remarketing Campaigns

You’ll manage international D2C campaigns with monthly ad spends up to $50,000, driving customer acquisition and revenue growth across global markets.

Key Responsibilities

• Own and scale Google Ads campaigns across US, UK, and European markets
• Drive performance focused on ROAS, CAC, conversions, and revenue growth
• Manage Search, Shopping, Performance Max, Display, YouTube, and Remarketing campaigns
• Execute full-funnel PPC strategies for D2C customer acquisition
• Perform audience targeting, keyword strategy, and campaign optimization
• Conduct A/B testing across creatives, bidding strategies, and landing pages
• Optimize conversion tracking using GA4, GTM, and Google Ads
• Collaborate with creative and CRO teams to improve conversion rates
• Analyze campaign performance and generate actionable insights
• Stay updated with Google Ads algorithm changes and new growth opportunities

Required Skills & Experience :

• 5–7 years of hands-on Google Ads experience
• Strong experience handling D2C/eCommerce campaigns
• Mandatory experience scaling campaigns in the US & UK markets
• Proven success managing high-budget international campaigns
• Strong expertise in:
• Google Ads
• GA4
• Google Tag Manager (GTM)
• Google Search Console
• Google Keyword Planner
• Experience with conversion tracking and attribution setup
• Strong analytical and reporting skills
• Experience with Shopify-based brands is highly preferred
• Familiarity with tools like Hotjar, SEMrush, Ahrefs, VWO, or Microsoft Clarity is an advantage

Ideal Candidate

We are specifically looking for candidates who have:

• Worked extensively on international D2C campaigns
• Managed performance-focused eCommerce accounts
• Delivered strong ROAS for branded and non-branded campaigns
• Hands-on experience with Performance Max and Shopping campaigns
• Experience scaling revenue through data-driven optimization

Please write to amit.n@careerxperts.com to get connected!