Digital Marketing Manager & Social Media Handler

Job Title Digital Marketing Manager & Social Media Handler Role Summary We are looking for a result-oriented Digital Marketing Manager & Social Media Handler who can independently manage the complete online marketing system for Capvar, BeautyDidi, and Civraa. This role is not limited to posting content. The main responsibility is to build brand visibility, generate leads, improve engagement, support sales, and maintain daily performance reporting. Key Responsibilities Social Media Management Manage Instagram, Facebook, YouTube, WhatsApp Channel, and Google Business Profile. Handle daily posts, reels, stories, captions, hashtags, comments, inbox messages, and page growth. Content Planning Prepare weekly and monthly content calendars. Plan product posts, reels, customer reviews, beautician education content, offers, founder videos, salon training content, before-after content, and festival campaigns. Reel & Video Coordination Create reel ideas, hooks, scripts, voice-over text, captions, and posting plans. Coordinate with video editors/designers and check final creatives before publishing. Product Marketing Create sales-focused content for Capvar and Civraa products. Explain product benefits, ingredients, usage methods, target customers, and problem-solution messaging. Lead Generation Generate leads for beauticians, salon owners, distributors, resellers, and customers through social media and ads. Maintain all leads in Google Sheets or CRM and coordinate with the sales/telecalling team. Ads Management Plan and monitor Facebook and Instagram ad campaigns. Track campaign objective, audience, budget, creatives, leads, cost per lead, and lead quality. WhatsApp Marketing Create WhatsApp broadcast messages, offer messages, product education content, follow-up messages, and customer engagement content. Website & Online Presence Support website product pages, banners, product descriptions, offer content, landing pages, and basic SEO content. Manage Google Business Profile updates and review replies. Competitor Research Monitor competitors in the beauty, skincare, cosmetics, and salon industry. Prepare weekly reports on trends, offers, content ideas, and market activities. Reporting Submit daily and weekly reports. Daily report should include: Date, posts uploaded, reels uploaded, stories uploaded, leads generated, ad spend, cost per lead, inquiries, best-performing content, and next-day plan. Weekly report should include: Page growth, reach, engagement, leads, conversions, top content, weak content, and next week’s strategy. Required Skills Social media handling Content planning Caption writing Reel idea creation Basic Canva/design understanding Meta Ads basic knowledge Google Sheets reporting WhatsApp marketing Basic SEO knowledge Beauty/skincare industry understanding AI tools knowledge Hindi and English content writing Daily Work Structure 10:00 AM – Previous day report and today’s plan 11:00 AM – Content planning and creative brief 12:00 PM – Post/reel/story upload 2:00 PM – Ads and lead checking 3:00 PM – Comments, inbox, and WhatsApp handling 4:00 PM – Product/offer content planning 5:00 PM – Video/editor coordination 6:00 PM – Final posting and daily report Performance Expectations Minimum 1 reel daily Minimum 1 post/story set daily Minimum 5–7 reels weekly Regular lead generation Improvement in reach and engagement Reduction in cost per lead Increase in salon, beautician, distributor, and customer inquiries Daily reporting compulsory Strict Work Rules Only posting is not enough. Every content piece must have a purpose: branding, lead generation, sales, or trust-building. Daily report is mandatory. No report means work is not completed. The candidate must understand the company’s product line, brand tone, and sales goals. Final Job Description Copy We are looking for a Digital Marketing Manager & Social Media Handler who can independently manage our complete online marketing system for Capvar, BeautyDidi, and Civraa. The candidate will be responsible for social media handling, content planning, reel ideas, captions, posting, lead generation, Facebook/Instagram ads coordination, WhatsApp marketing, website content support, Google Business Profile updates, competitor research, and daily reporting. The person should understand the beauty, skincare, salon, and cosmetics market. This role is not only about posting content. The main responsibility is to generate leads, increase brand visibility, improve engagement, and support sales growth. The candidate must be able to plan daily content, create weekly content calendars, coordinate with the video/design team, handle comments and messages, track leads, maintain Google Sheets, and submit daily and weekly performance reports. Basic knowledge of Canva, Meta Ads, Instagram/Facebook growth, WhatsApp marketing, Google Sheets, SEO, and AI tools is required. This is a result-oriented role. Daily posting, daily lead tracking, and daily reporting are compulsory. No report means work is not completed.