Role Overview
Capsmash Media is hiring a Senior Digital Marketing Specialist. This is a full-time role in Maharashtra. Part of Capsmash Media's Seo hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We are looking for a performance-driven Senior Digital Marketing Executive who can take full ownership of digital growth across multiple clients. This is not a content-only role — this position requires strong expertise in paid media, strategy, execution, and optimisation.
You will be responsible for handling 12+ client accounts simultaneously, ensuring campaigns are planned, executed, and optimised for results.
Key Responsibilities
- Plan, create, and manage Meta (Facebook/Instagram) and Google Ads campaigns from scratch
- Handle end-to-end execution:
- Strategy
- Creative direction
- Campaign setup
- Monitoring
- Optimisation
- Scaling
- Coordinate with internal teams to get high-performing creatives and videos executed
- Continuously analyse performance and optimise campaigns based on data
- Track key metrics like CPL, conversion rate, and ROI
- Identify what’s working and what’s not — and take action accordingly
- Manage multiple client accounts (minimum 10) efficiently
- Work closely with client servicing team for approvals and alignment
- Prepare and present performance reports to clients
- Execute and manage social media boosting strategies
- Work on SEO planning and implementation
- Handle email marketing campaigns
- Manage and optimise Google My Business (GMB) profiles
- Ensure proper tracking, analytics, and data accuracy across platforms
What We Are Looking For
- Strong understanding of the hotel / hospitality industry
- Expert-level knowledge in Facebook (Meta) Ads
- Solid, practical understanding of Google Ads (bread & butter execution)
- Ability to think in funnels, not just campaigns
- Strong understanding of consumer behaviour before planning campaigns
- Analytical mindset with ability to take data-driven decisions
- Ambivert personality – comfortable with both execution and communication
- Open to travel for shoots, client meetings, or campaign requirements
- Ability to handle pressure and manage multiple accounts efficiently
Requirements
- Minimum 2+ years of experience in digital marketing
- Hands-on experience with Meta Ads and Google Ads
- Must have handled ₹10L+ monthly media spends
- Strong understanding of performance marketing, funnels, and optimisation
- Experience working with multiple clients simultaneously
- Knowledge of SEO, GMB, and email marketing
- Strong analytical and problem-solving skills
- Ability to take ownership and work independently
- Experience in hospitality (hotels/resorts) is highly preferred
Do Not Apply If
- You are only experienced in social media posting or content creation
- You do not have hands-on experience running paid campaigns
- You are not comfortable handling multiple clients at once
- You cannot take ownership of results and performance
- You rely only on instructions and cannot think strategically
What We Expect
- You don’t just run ads — you drive results
- You don’t wait for instructions — you take initiative
- You don’t focus on activity — you focus on outcomes
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits
- Commuter assistance
- Paid time off
Application Question(s):
- Briefly explain your hands-on experience with Meta and Google Ads. Mention:
- Industries worked on
- Approximate monthly media spends handled
- Types of campaigns managed
- Best result achieved
- A hotel campaign is generating clicks but not enquiries/bookings.
What will be the first things you analyse and improve before increasing budget?
Work Location: In person
Frequently Asked Questions
How do I apply for the Senior Digital Marketing Specialist position at Capsmash Media?
Use the Apply button above to submit your application directly to Capsmash Media. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Senior Digital Marketing Specialist position at Capsmash Media located?
This position is based in Maharashtra. Capsmash Media has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Senior Digital Marketing Specialist at Capsmash Media earn?
Capsmash Media has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Senior Digital Marketing Specialist role at Capsmash Media posted?
This role was posted on May 6, 2026 (48 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Senior Digital Marketing Specialist role at Capsmash Media require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Capsmash Media lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
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