Senior Digital Marketing Specialist

We are looking for a performance-driven Senior Digital Marketing Executive who can take full ownership of digital growth across multiple clients. This is not a content-only role — this position requires strong expertise in paid media, strategy, execution, and optimisation.

You will be responsible for handling 12+ client accounts simultaneously, ensuring campaigns are planned, executed, and optimised for results.

Key Responsibilities

• Plan, create, and manage Meta (Facebook/Instagram) and Google Ads campaigns from scratch
• Handle end-to-end execution:
• Strategy
• Creative direction
• Campaign setup
• Monitoring
• Optimisation
• Scaling
• Coordinate with internal teams to get high-performing creatives and videos executed
• Continuously analyse performance and optimise campaigns based on data
• Track key metrics like CPL, conversion rate, and ROI
• Identify what’s working and what’s not — and take action accordingly
• Manage multiple client accounts (minimum 10) efficiently
• Work closely with client servicing team for approvals and alignment
• Prepare and present performance reports to clients
• Execute and manage social media boosting strategies
• Work on SEO planning and implementation
• Handle email marketing campaigns
• Manage and optimise Google My Business (GMB) profiles
• Ensure proper tracking, analytics, and data accuracy across platforms

What We Are Looking For

• Strong understanding of the hotel / hospitality industry
• Expert-level knowledge in Facebook (Meta) Ads
• Solid, practical understanding of Google Ads (bread & butter execution)
• Ability to think in funnels, not just campaigns
• Strong understanding of consumer behaviour before planning campaigns
• Analytical mindset with ability to take data-driven decisions
• Ambivert personality – comfortable with both execution and communication
• Open to travel for shoots, client meetings, or campaign requirements
• Ability to handle pressure and manage multiple accounts efficiently

Requirements

• Minimum 2+ years of experience in digital marketing
• Hands-on experience with Meta Ads and Google Ads
• Must have handled ₹10L+ monthly media spends
• Strong understanding of performance marketing, funnels, and optimisation
• Experience working with multiple clients simultaneously
• Knowledge of SEO, GMB, and email marketing
• Strong analytical and problem-solving skills
• Ability to take ownership and work independently
• Experience in hospitality (hotels/resorts) is highly preferred

Do Not Apply If

• You are only experienced in social media posting or content creation
• You do not have hands-on experience running paid campaigns
• You are not comfortable handling multiple clients at once
• You cannot take ownership of results and performance
• You rely only on instructions and cannot think strategically

What We Expect

• You don’t just run ads — you drive results
• You don’t wait for instructions — you take initiative
• You don’t focus on activity — you focus on outcomes

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

• Commuter assistance
• Paid time off

Application Question(s):

• Briefly explain your hands-on experience with Meta and Google Ads. Mention:
• Industries worked on
• Approximate monthly media spends handled
• Types of campaigns managed
• Best result achieved
• A hotel campaign is generating clicks but not enquiries/bookings.

What will be the first things you analyse and improve before increasing budget?

Work Location: In person