Brand Strategist

Job Purpose: The Brand Strategist will be responsible for developing, executing, and maintaining Burger Farm’s brand positioning across all touch points. This role requires a mix of strategic thinking, creativity, market understanding, and execution excellence to strengthen brand recall, drive customer engagement, and support business growth.

Key Responsibility:

Ø Brand Strategy & Positioning

§ Develop and execute comprehensive brand strategies aligned with business goals

§ Define and maintain brand positioning, tone of voice, and visual identity

§ Ensure consistency across all marketing channels and customer touchpoints

Ø Market Research & Insights

§ Conduct competitive analysis and industry benchmarking

§ Analyze consumer behavior, trends, and preferences in the QSR segment

§ Translate insights into actionable brand strategies

Ø Campaign Planning & Execution

§ Conceptualize and lead branding and marketing campaigns (online & offline)

§ Collaborate with marketing, design, and operations teams for execution

§ Monitor campaign performance and optimize strategies

Ø Brand Communication & Content

§ Establish brand messaging guidelines across platforms

§ Oversee content creation for digital, social media, and in-store branding

§ Ensure consistency in all customer-facing communications

Ø Creative Development

§ Work closely with designers for logo, packaging, store branding, and creatives

§ Drive innovative branding ideas to enhance customer experience

Ø Stakeholder Collaboration

§ Coordinate with internal teams (Operations, Marketing, HR, Sales)

§ Present brand strategies and reports to leadership

§ Manage vendor and agency relationships

Ø Performance Tracking

§ Track brand KPIs such as awareness, engagement, and customer retention

§ Analyze campaign ROI and brand impact

§ Prepare reports and insights for decision-making

Key Skill & Core Competencies Required:

§ Strong understanding of branding, marketing positioning, and consumer psychology

§ Strong strategic thinking with ability to translate ideas into execution

§ Data-driven mindset with strong analytical and problem-solving skills

§ Experience managing multi-location campaigns and marketing budgets

§ Excellent communication, storytelling, and presentation skills

§ Strong knowledge of ATL, BTL, and digital marketing channels

§ Expertise in social media strategy, content planning, and performance marketing

§ Ability to manage cross-functional teams, agencies, and vendors

Desired Candidate Competencies:

§ Candidates from reputed brands or large-scale organizations will be preferred

§ Experience in QSR or multi-outlet business environments will be an advantage

§ Proven track record of handling multi-city or national-level campaigns

§ Demonstrated ability to scale brand presence and drive revenue growth

§ Ability to think strategically and build brands, beyond just campaign execution

If you have the capability to build and scale a brand at a national level, we are open to considering talent from anywhere in India. For the right candidate, compensation is completely flexible, with a preference for female professionals with strong brand leadership experience.

Ready to build a National Brand? Apply at: hr@burgerfarm.in or Whatsapp at 91 7300040004