Industry: Advertising & Marketing — Sector: Creative Brand Strategy within a full-service advertising agency. This role sits at the intersection of consumer insight, creative idea development, and integrated campaign activation for consumer and B2B brands.

Location: India.

Workplace: Hybrid.

Primary title (standardized): Brand Strategy Manager.

Employer: Beyond Border Consultants.

Role & Responsibilities

• Lead development of brand strategy and positioning across assigned accounts, translating business objectives into clear brand narratives and architectures.
• Convert consumer and market research into actionable insights and concise creative briefs for creative, media, digital, and social teams.
• Design integrated campaign strategies (campaign concept ➜ channel mix ➜ activation plan) and guide cross-functional teams through execution.
• Drive client-facing strategy sessions and pitches; present strategic recommendations and defend approach with data-driven rationale.
• Define measurement frameworks and monitor brand health, campaign performance, and ROI to inform iterative optimisation.
• Coach and mentor junior strategists; create repeatable strategy playbooks and best-practice templates.

Skills & QualificationsMust-Have

• Brand Strategy
• Consumer Insights
• Market Research
• Positioning Strategy
• Creative Brief Development
• Integrated Campaign Planning
• Pitch Development
• Brand Tracking

Preferred

• Social Listening Tools
• Qualitative Research
• Digital Media Planning

Qualifications (brief)

• Proven background in an advertising agency or strategic consultancy with demonstrable strategic work across integrated campaigns.

Benefits & Culture Highlights

• Hybrid work model with flexible office days and focused collaboration sessions.
• High-exposure client work and ownership of end-to-end strategic briefs, with opportunities for rapid leadership growth.
• Collaborative, mentorship-driven agency culture that values creative rigour and measurable impact.

Skills: brand strategy,integrated campaign planning,b2b,brand tracking,strategy,market research,pitch development,advertising