Social Media Content & Personal Brand Strategist

Content & Personal Brand Strategist (Health/Nutrition Space)

We’re looking for a sharp, creative, and execution-focused individual to help us build a powerful personal brand in the child nutrition & breastfeeding space - while also scaling a founder-led storytelling presence.

This is not just a content role - this is about building authority, trust, and conversion-driven content at scale.

🎯 What You’ll Be Doing

Shoot and create high-quality short-form video content (Reels, Shorts, etc.)

Strategically build and grow a personal brand in child nutrition & breastfeeding

Work closely with the founder to develop a storytelling-led content engine

Identify, adapt, and execute trending content formats

Plan and execute live sessions, workshops, and educational content

Continuously optimize content for engagement, leads, and sales

🧠 Who We’re Looking For

Experience working with supplement / nutraceutical / health brands

Strong understanding of what content actually converts (not just views)

Someone who can think creatively and bring fresh ideas consistently

Ability to spot trends early and execute fast

Data-driven mindset — comfortable analyzing what’s working and iterating

Hands-on — comfortable with shooting, scripting, and execution

💡 Bonus (but not mandatory)

Experience with founder-led brands

Understanding of mother/child health space

Prior experience managing creator/influencer collaborations