SEO and Content Writer

Job Description (JD) – SEO & Content Writer

Job Title: SEO & Content Writer

Location: Target Mall Borivali West

Experience: 1–3 Years

Job Summary

We are seeking a creative and detail-oriented SEO & Content Writer to create high-quality, engaging, and search-engine-optimized content. The ideal candidate will be responsible for researching keywords, developing content strategies, writing compelling content, and improving website visibility through effective SEO practices.

Key Responsibilities

· Conduct keyword research and competitor analysis to identify content opportunities.

· Write and edit SEO-friendly content for blogs, websites, landing pages, articles, product descriptions, and social media.

· Optimize existing content based on SEO best practices.

· Create content calendars and manage publishing schedules.

· Develop engaging headlines, meta titles, and meta descriptions.

· Monitor content performance using analytics tools and recommend improvements.

· Ensure content aligns with brand voice, style guidelines, and business objectives.

· Collaborate with marketing, design, and development teams to execute content strategies.

· Stay updated on SEO trends, search engine algorithm changes, and content marketing best practices.

· Perform content audits and suggest optimization opportunities.

Required Skills

· Strong written and verbal communication skills.

· Excellent grammar, editing, and proofreading abilities.

· Knowledge of on-page SEO, keyword research, and content optimization.

· Familiarity with SEO tools such as Google Search Console, Google Analytics, SEMrush, or Ahrefs.

· Understanding of search intent and user experience principles.

· Ability to manage multiple projects and meet deadlines.

· Basic knowledge of HTML and CMS platforms is a plus.

Qualifications

· Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

· Proven experience in content writing, copy writing, or SEO content creation.

· Portfolio showcasing published articles, blogs, or website content.

Preferred Qualifications

· Experience with content management systems such as WordPress.

· Knowledge of content marketing and digital marketing strategies.

· Experience using AI-assisted content tools and optimization platforms.

KPIs / Success Metrics

· Organic traffic growth

· Keyword ranking improvements

· Content engagement metrics (time on page, bounce rate, etc.)

· Lead generation and conversion rates

· Content publishing consistency

Employment Type: Full-time

Salary: As per experience and company standards.

Pay: ₹13,288.45 - ₹30,000.00 per month

Work Location: In person