Digital Marketing Manager – Google Ads, Meta Ads & SEO | US Night Shift
Autism Center of ExcellenceJob Description
About Autism Center of Excellence (AutismCOE)
AutismCOE is a growing ABA organization committed to delivering high-quality, ethical, and data-driven autism services. We focus on scaling both client intake growth and clinical hiring pipelines through smart systems, automation, and performance marketing excellence.
Role Summary
We are looking for a Digital Marketing Manager to lead performance marketing, SEO, and marketing automation initiatives. The role will directly impact client acquisition, clinical hiring pipelines, and overall business growth through data-driven campaigns and AI-powered optimization.
Key ResponsibilitiesPaid Advertising & Campaign Management
- Manage and optimize Indeed Ads, Google Ads, Meta Ads, and LinkedIn campaigns
- Create high-performing ad creatives, copy, and targeting strategies
- Continuously improve CPL, CTR, and conversion rates
- Align hiring and intake campaigns with real-time business needs
AI & Marketing Automation
- Use AI tools to optimize ad copy, creatives, and audience targeting
- Build automation workflows for lead capture, nurturing, and follow-ups (email/SMS)
- Integrate marketing systems with CRM/ATS platforms
- Support chatbot and automated lead qualification systems
SEO & Website Optimization
- Manage meta titles, descriptions, schema, and landing page optimization
- Improve organic visibility for ABA therapy and hiring-related keywords
- Ensure tracking accuracy using Google Tag Manager & Meta Pixel
Analytics & Reporting
- Monitor performance across ads, website, and CRM funnels
- Prepare detailed reports with insights and optimization recommendations
- Identify drop-offs in funnel and improve conversion journey end-to-end
Required Qualifications
- 3–5+ years of experience in digital/performance marketing
- Hands-on experience with Google Ads, Meta Ads, and Indeed Ads
- Strong understanding of SEO, meta data, and tracking tools
- Experience with CRM-integrated marketing systems
- Strong analytical and communication skills
Preferred Qualifications
- Experience in healthcare, ABA, or recruitment marketing
- Familiarity with CRM & ATS integrations
- Experience with automation tools (Zapier, Make, APIs, workflows)
- Experience running hiring campaigns for clinical roles
Why Join AutismCOE
- High-impact role directly influencing business growth
- Opportunity to build scalable marketing + automation systems
- Data-driven and process-focused environment
- Exposure to US healthcare/ABA industry marketing
- Flexible and performance-oriented culture
Work Details
- Shift: US Night Shift- 6:00PM to 3:30AM
- Mode: On-Site only
- Focus: Performance Marketing + SEO + Automation
Contact:
peter.n@autismcoe.com
Job Type: Full-time
Pay: ₹40,000.00 - ₹80,000.00 per month
Work Location: In person
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