Retail Area Manager

Job role: Area Retail Manager

Location: Chandigarh

About the Role

To manage the retail operations across stores in a designated area / location, ensure achievement of sales targets through appropriate BTL activities as well as profitability through operational efficiencies.

JobResponsibilities

• Driving Customer centricity: Understands the catchment and customer profile of the designated area and uses the same to suggest suitable BTL marketing activities to the regional manager / corporate team.
• Drives the marketing interventions for the area by guiding the store teams on implementation.
• Suggests any customization of VM to suit the customer profile in the designated area.
• People Management: Actively supports the store managers in building and managing the store teams.
• Drives the staff performance and productivity through training and guidance.
• Financial / sales performance: Drives store profitability, daily operation, planning, development, manpower cost and implementation of marketing plans for both short- and long-term sales growth.
• Propose and drive CRM and loyalty program and ensure effective execution across the area.
• Monitors cash flow, inventory controls, and overall profitability of assigned area.
• Process Management: Acts as the agent for communicating and facilitating implementation of SOP across stores in the area; guides the stores during crisis and escalates to regional managers as required.
• New store opening: Closely work with BD, Projects, Planning & Merchandising, Supply chain and partner ensuring end to end execution and completion of work to launch new store on time.
• Stakeholder Management: Lead all coordination and discussions with internal/cross-functions & external stakeholders effectively for day to day operations.
• Franchisee Partner Management: Effectively manage and co-ordinate closely partner franchisees for all initiatives related store operations. Handling and address partner grievances.
• Report analysis: Analyse various reports (DSR, Inventory, Category contribution, Customers etc... and prepare the action plans to derive the business efficiently.

Qualifications

• Graduate in Business administration / hospitality / equivalent qualification.

Required Skills

• 8 -10 years’ experience in fashion retail with at least 2 years as Cluster/Area role.
• Business Manager experience of Large format Store.

Preferred Skills

• Strong business acumen
• Ability to manage geographically dispersed teams
• Operational discipline
• Data-driven decision making
• Franchisee and stakeholder management capability
• High execution focus with customer orientation