Marketing Manager, Customer Analytics

Location: On-site, 5 days per week (Travel to store locations at least once per quarter)

Language: Excellent written and verbal English communication skills

About the Opportunity

Are you passionate about transforming customer data into meaningful business strategies? We are partnering with a leading retail organization seeking a Manager, Customer Analytics to lead a high-performing analytics team focused on customer insights, loyalty, personalization, and marketing performance. This is an opportunity to shape how customer data drives strategic decision-making across a dynamic, customer-focused business.

Working closely with Marketing, Loyalty, Personalization, and Media teams, you will influence business strategy through data-driven storytelling, advanced analytics, and innovative measurement frameworks. If you enjoy mentoring others while solving complex business challenges, this role offers the opportunity to make a measurable impact.

What’s In It for You

Join a collaborative team where curiosity, innovation, and continuous improvement are encouraged. You'll have the opportunity to lead talented analysts, influence enterprise-wide marketing strategies, and work in an environment that values professional growth, cross-functional collaboration, and data-informed decision making.

Your Responsibilities

• You'll lead the development of customer segmentation strategies, audience creation, RFM and lifetime value analysis, basket analysis, and customer behavioural insights.
• You'll partner with Marketing, Loyalty, Personalization, and Media teams to establish KPIs, measurement plans, and campaign success metrics across multiple digital channels.
• You'll oversee campaign reporting, executive dashboards, quarterly business reviews, and deep-dive analyses that generate actionable business recommendations.
• You'll guide experimentation through A/B testing, holdout testing, audience testing, and other test-and-learn initiatives to improve campaign performance.
• You'll enhance reporting standards, measurement frameworks, anomaly detection, and analytics best practices while overseeing data sourcing, transformation, and pipeline management.
• You'll coach, mentor, and develop a team of Senior Analysts while balancing recurring reporting, strategic initiatives, and ad hoc business priorities.

Skills and Qualifications

• 7+ years of progressive experience in customer analytics, marketing analytics, business intelligence, or data science, with 3+ years leading and developing high-performing analytics teams.
• Advanced SQL skills with experience extracting, transforming, and analyzing large datasets, along with dashboard development using Tableau, Looker, or similar visualization tools.
• Strong experience analyzing CRM, loyalty, personalization, eCommerce, or digital marketing programs, including customer segmentation, RFM, lifetime value, and campaign measurement.
• Demonstrated ability to translate complex analytical findings into clear, actionable business recommendations through compelling storytelling.
• Experience with Python, R, BigQuery, cloud data platforms, and marketing automation platforms such as Salesforce, Adobe, Marketo, Eloqua, or Unica is considered an asset.
• Knowledge of experimentation methodologies including A/B testing, incrementality testing, attribution, marketing mix modeling, and statistical techniques such as regression, clustering, and segmentation is an asset.
• Strong stakeholder management, communication, organization, and prioritization skills with a proactive, detail-oriented approach.

Note from the Hiring Manager

"We're looking for someone who is equally passionate about developing people and delivering meaningful business insights. If you enjoy asking questions, challenging assumptions, and using data to improve the customer experience, you'll thrive on our team."

Why Partner with Altis

If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.

We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals. All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.