Marketing Specialist - Social Media & Design

About ABURI Group

ABURI Group, founded by visionary leader Seigo Nakamura, is a pioneer in Canada’s culinary landscape. With acclaimed brands including Miku, Minami, ABURI TORA, and ABURI Market, the group is celebrated for its innovative fusion of traditional Aburi-style Japanese cuisine with contemporary French influences. Since opening Miku Vancouver in 2008, ABURI Group has expanded nationally, earning distinctions such as a MICHELIN Star and recognition on Canada’s 100 Best Restaurants list. More than building restaurants, ABURI is cultivating a cultural movement rooted in excellence, hospitality, and community.

Position Summary

Aburi Restaurants Canada is seeking a Marketing Specialist – Social Media & Design to support marketing across full-service and quick-service concepts! This role focuses on social media, food photography/videography, digital content creation, and marketing design, working closely with the PR and Events team to grow brand awareness. The ideal candidate is creative, organized, and comfortable producing engaging restaurant content. Frequent travel to Vancouver locations (approximately 70%) is required, with long-term growth opportunities available.

Task Overview:

SOCIAL MEDIA CONTENT CREATION & MANAGEMENT

• Create engaging & quality content (photography & videography), write copy and schedule weekly social media content for all Vancouver venues, with support from restaurant venues and a peer Marketing Specialist team member
• Own and strategize a dynamic content calendar for different restaurant brands that helps educate, attracts, and retain more customers
• Manage contractor-led photoshoots and video shoots for all Vancouver venues
• Knowledge of social media management software such as AgoraPulse, HootSuite, HubSpot is required

INTERNAL & EXTERNAL DESIGN & COMMUNICATIONS

• Create and publish on-brand designs for the Restaurant Management teams and Marketing, including but not limited to seasonal menu features, promotional menu offerings, or ad-hoc menu update requests
• Work with Vancouver team members to create high-quality, on-brand creative and copy for internal communication projects/initiatives, including but not limited to newsletters, website pop-ups, website pages, reservation site listings, Maps listings, and offline collateral such as flyers, banners, and inserts.
• Support our Marketing team members in menu adjustments and new feature menus on all consumer-facing platforms: UberEats, Tock, OpenTable, our websites/QR Codes, and print. Ensure that all information is accurate, error-free, and up-to-date (e.g. blocked-off dates, inventory, hours, etc.)
• Lead weekly meetings with restaurant properties to update the restaurant teams on ongoing marketing projects and initiatives

INTERNAL AND EXTERNAL WEBSITE UPDATES

• Working alongside the Marketing and Design Specialist and Marketing Director, update in-house websites, the updated menu uploads and pop-ups.
• Ensure all forms, personnel info, restaurant photos, menu pages, and venue information are up to date.
• Update and maintain external website listings in a timely manner, including listings on Partners’ sites such as OpenTable.
• Manage operational hours on all of our platforms.
• Update any special hours of operation on all pertinent platforms; adjust back if necessary.
• Ensure all venue information, menus, and photos are updated on external websites.

BUSINESS DEVELOPMENT

• Work with the General Managers to create and build relationships with hotel concierge teams and organizations like Destination Vancouver, The MICHELIN Guide, and local BIAs to ensure Aburi Restaurants Canada is the first choice for bookings and business opportunities with our partners
• Work with the Director of Marketing to maintain and build new relationships with current and future partners like OpenTable, American Express, Visa, UberEats and agencies alike.
• Other duties as assigned

Qualifications & Experience

Must have:

• Excellent eye for photography, design and communications
• Ability to produce photography & videography, working with a simple lighting set-up
• Extremely high level of attention to detail
• 2-3 years of marketing or relevant hospitality experience
• Must have: Adobe Creative Suite, Canva, Google Sheet, Google Presentation, Microsoft Office, InDesign
• Basic WordPress knowledge is required
• Be able to complete basic administration tasks
• Be able to demonstrate time-management skills
• Be able to work independently and be a self-starter
• Be able to multitask, prioritize, and work collaboratively with other internal teams
• Be able to present a collaborative attitude and professional manner at all times at work
• Be able to work at the restaurant locations mentioned above

Nice to have skills:

• Proficiency in Illustrator and Photoshop
• Interest in Japanese cuisine and culture
• Intermediate HTML knowledge is a bonus

Job Types: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

Benefits

• Dental care
• Discounted or free food
• Extended health care
• Paid time off
• Store discount

Ability to commute/relocate:

• Vancouver, BC: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

• Do you have a portfolio that you can provide for review?

Work Location: In person