Senior Content Writer & Editor (Global Gyms Segment) (Hyderabad)

You are invited to join ABC Fitness as a Senior Content Writer & Editor in the global content marketing team. As part of this role, you will lead a team of 2 content writers in Hyderabad and collaborate closely with the Senior Content Marketing Manager and other key team members. Your primary responsibilities will include overseeing global blog production, publishing, and SEO optimization. You will also be tasked with operationalizing planning and production of longform content that resonates with the Ideal Customer Profiles (ICPs) and upholds the ABC brand across various platforms.

Your creative skills will be put to the test as you brief and write impactful copy for different formats such as web copy, emails, blog posts, guides, case studies, webinars, and more. In addition, you will play a crucial role in championing the brand by reviewing and editing content, ensuring accuracy, and seeking opportunities for enhancement. Your expertise will also be utilized in conducting keyword research and analysis to drive targeted SEO strategies and improve organic traffic.

Moreover, you will work with internal and external subject matter experts to gather insights and translate them into compelling content. Beyond content creation, you will contribute to research, strategies, and administrative tasks to maintain the health and relevance of the company's websites. Collaborating with designers to create supporting visuals, reviewing content from other teams, and assisting in performance measurement and reporting will also be part of your responsibilities.

To excel in this role, you should have 5-8 years of experience in B2B SaaS content marketing, with a preference for candidates familiar with inbound marketing strategies and SEO/AEO organic engines. Additional assets include experience in the fitness industry, proficiency in tools like Wordpress, Asana, Microsoft Suite, Slack, SEMRush or Ahrefs, and Hubspot.

At ABC Fitness, you will be part of a purpose-led company with a values-focused culture encapsulated by Best Life, One Team, and Growth Mindset. As an employee, you will enjoy competitive PTO plans, holidays, insurance coverage, fitness perks, and support for working women. The company is committed to diversity, equality, belonging, and inclusion, fostering a workplace where every individual is valued and empowered.

ABC Fitness is a leading software provider for fitness businesses worldwide, offering scalable solutions to simplify club management and enhance member engagement. By joining ABC Fitness, you will contribute to building communities and transforming lives through innovative technology and industry insights.

ABC Fitness welcomes individuals from diverse backgrounds and encourages all interested candidates to apply, irrespective of meeting every requirement listed. As an equal opportunity employer, ABC Fitness is dedicated to creating an inclusive environment where everyone can thrive and reach their full potential. You are invited to join ABC Fitness as a Senior Content Writer & Editor in the global content marketing team. As part of this role, you will lead a team of 2 content writers in Hyderabad and collaborate closely with the Senior Content Marketing Manager and other key team members. Your primary responsibilities will include overseeing global blog production, publishing, and SEO optimization. You will also be tasked with operationalizing planning and production of longform content that resonates with the Ideal Customer Profiles (ICPs) and upholds the ABC brand across various platforms.

Your creative skills will be put to the test as you brief and write impactful copy for different formats such as web copy, emails, blog posts, guides, case studies, webinars, and more. In addition, you will play a crucial role in championing the brand by reviewing and editing content, ensuring accuracy, and seeking opportunities for enhancement. Your expertise will also be utilized in conducting keyword research and analysis to drive targeted SEO strategies and improve organic traffic.

Moreover, you will work with internal and external subject matter experts to gather insights and translate them into compelling content. Beyond content creation, you will contribute to research, strategies, and administrative tasks to maintain the health and relevance of the company's websites. Collaborating with designers to create supporting visuals, reviewing content from other teams, and assisting in performance measurement and reporting will also be part of your responsibilities.

To excel in this role, you should have 5-8 years of experience in B2B SaaS content marketing, with a preference for candidates familiar with inbound marketing strategies and SEO/AEO organic engines. Additional assets include experience in the fitness industry, proficiency in tools like Wordpress, Asana, Microsoft Suite, Slack, SEMRush or Ahrefs, and Hubspot.

At ABC Fitness, you will be part of a purpose-led company with a values-focused cultu