About The Role

We are seeking a Senior Director, Head of Performance Marketing, Agentic / AI-First to build and scale Paid Media at ZoomInfo. This leader will take our strong B2B foundation and elevate it with a consumer‑grade growth mindset inclusive of rapid experimentation, creative rigor, audience‑first activation, and operational excellence.

Key Responsibilities

• Paid Media Strategy & Execution
• Own All Paid Channels
• Search
• Paid Social
• Display / Programmatic
• Review sites
• Retargeting
• Emerging platforms
• Apply a B2C Growth Lens
• High‑volume creative testing
• Micro‑segmented audiences
• Fast, iterative experimentation
• Continuous message and offer variation
• Manage multi‑million‑dollar budgets with discipline while enabling smart, rapid testing
• Build channel playbooks and standards that raise execution quality across the organization
• Experimentation & Testing Velocity
• Build a central experimentation engine for Paid Media
• Define Clear Processes For
• Hypothesis creation
• Test design
• QA & launch
• Rapid measurement
• Scale‑or‑kill decisions
• Increase testing velocity across creative, landing pages, audiences, offers, and channels
• Reduce friction by introducing templates, modular workflows, and streamlined approvals
• Champion the use of GenAI (e.g., Claude, ChatGPT, and other emerging tools) to transform paid media execution—enabling personalization at scale, rapid creative iteration, and AI‑augmented decision‑making
• Pioneer new AI‑driven strategies across targeting, messaging, platform management, and optimization to increase velocity, efficiency, and channel performance
• Paid Media Frameworks
• Create and maintain the operating model for paid media execution
• Campaign templates
• QA checklists
• Naming/taxonomy standards
• Routing & setup guidelines
• Bring consistency and quality across segments, regions, and teams
• Lead enablement for channel managers; equip them with the tools to execute with “consumer‑grade” speed and quality

Qualifications

• 8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
• Proven ability to build high‑velocity testing systems and drive rapid experimentation
• Deep channel mastery with a creative sensibility and performance mindset
• Experience building frameworks, processes, and centralized standards
• Experience across both B2B and B2C environments strongly preferred
• Comfort leading in fast‑paced, dynamic environments and influencing cross‑functional partners

Benefits

US base salary: $166,040–$260,920 USD. Additional compensation may include bonus, commission, equity, and other benefits. We offer comprehensive benefits and holistic well‑being programs. Salary and benefit details are provided during the hiring process.

ZoomInfo is a proud equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or criminal history in accordance with applicable law.