Brand Management Manager

As a Brand Manager at Zaggle, you will play a crucial role in blending strategic thinking with hands-on execution. Your responsibilities will include:

• **Brand Strategy, Architecture, and Positioning:**
• Define and articulate differentiated brand narratives for both enterprise and consumer product lines.
• Craft distinct but aligned visual identities for B2B decision maker personas and maintain consistency across touchpoints.
• Enhance product propositions based on the product lifecycle in alignment with market needs, using primary and secondary research.
• Plan and execute multi-channel brand campaigns across print, digital, social, email, events, and partnerships.
• Collaborate with Sales/Growth for B2B2C demand-generation initiatives, including end-user marketing.
• **Content and Communication:**
• Own storytelling across various touchpoints such as the website, product pages, demos, app communication, videos, and social media.
• Work with internal design teams and external agencies to deliver top-notch brand assets.
• Create consumer-facing communications for the B2C brand.
• **Performance and Insights:**
• Drive performance campaigns across platforms like LinkedIn, Meta, Google, and others.
• Ensure healthy SEO for the website and improve metrics like bounce rate, stickiness, and form fill rate.
• Track brand health metrics including awareness, recall, salience, and consideration.

You should possess strong fundamentals in branding, segmentation, positioning, and storytelling. Additionally, the qualifications required for this role are:

• MBA from a Tier 1 or strong Tier 2 institute
• 23 years of relevant experience in Startups, FinTech, or FMCG

Zaggle is a B2B2C SaaS FinTech company that digitizes enterprise spends to drive growth and unlock value through automated, compliant, and innovative workflows. As a market leader in corporate spend management, Zaggle offers corporates a unified software-cum-payments platform covering various aspects like employee expenses, benefits, rewards, vendor payments, and channel incentives. The company is headquartered in Hyderabad and has offices across India.

Zaggle's platform solutions are sector-agnostic and cater to a wide range of industries including BFSI, Technology, Healthcare, Manufacturing, FMCG, Infrastructure, and Automobile. The company continues to expand its product capabilities and ecosystem through technology-led innovation, strategic partnerships, and multiple acquisitions to strengthen its enterprise offerings and long-term value creation.

Please note that the location for this role is Hyderabad, and it involves working from the office (WFO). The Brand Manager will report to the AVP Marketing. As a Brand Manager at Zaggle, you will play a crucial role in blending strategic thinking with hands-on execution. Your responsibilities will include:

• **Brand Strategy, Architecture, and Positioning:**
• Define and articulate differentiated brand narratives for both enterprise and consumer product lines.
• Craft distinct but aligned visual identities for B2B decision maker personas and maintain consistency across touchpoints.
• Enhance product propositions based on the product lifecycle in alignment with market needs, using primary and secondary research.
• Plan and execute multi-channel brand campaigns across print, digital, social, email, events, and partnerships.
• Collaborate with Sales/Growth for B2B2C demand-generation initiatives, including end-user marketing.
• **Content and Communication:**
• Own storytelling across various touchpoints such as the website, product pages, demos, app communication, videos, and social media.
• Work with internal design teams and external agencies to deliver top-notch brand assets.
• Create consumer-facing communications for the B2C brand.
• **Performance and Insights:**
• Drive performance campaigns across platforms like LinkedIn, Meta, Google, and others.
• Ensure healthy SEO for the website and improve metrics like bounce rate, stickiness, and form fill rate.
• Track brand health metrics including awareness, recall, salience, and consideration.

You should possess strong fundamentals in branding, segmentation, positioning, and storytelling. Additionally, the qualifications required for this role are:

• MBA from a Tier 1 or strong Tier 2 institute
• 23 years of relevant experience in Startups, FinTech, or FMCG

Zaggle is a B2B2C SaaS FinTech company that digitizes enterprise spends to drive growth and unlock value through automated, compliant, and innovative workflows. As a market leader in corporate spend management, Zaggle offers corporates a unified software-cum-payments platform covering various aspects like employee expenses, benefits, rewards, vendor payments, and channel incentives. The company is headquartered in Hyderabad and has offices across India.

Zaggle's platform solutions are sector-agnostic and cater to a wide range of industries including BFSI