Senior Product Designer, B2C

ABOUT YOU

We are looking for a Senior Product Designer to join our Consumer Products team and shape experiences that reach players directly - across web stores, loyalty programmes, and engagement surfaces that blur the line between commerce and gameplay. In this role, you will design for real people making real decisions: whether to spend, return, share, or stay. You will work at the intersection of consumer psychology, game mechanics, and product strategy, helping build experiences that feel as rewarding as the games they support.

ABOUT US

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

Responsibilities

• Design end-to-end consumer experiences across web stores, player portals, loyalty systems, and engagement features
• Translate player psychology, behavioural data, and business goals into intuitive, high-converting design solutions
• Apply and evolve gamification mechanics — progression systems, rewards, streaks, social proof — to drive retention and engagement
• Contribute to and evolve design principles, patterns, and system-level consistency across consumer-facing products

Requirements

• 8+ years of product design experience, with a focus on consumer-facing digital products
• Deep understanding of B2C UX — how people browse, decide, and transact in digital environments
• Strong knowledge of game mechanics, player psychology, and engagement design: you understand why players spend, grind, return, and churn
• Experience with gamification patterns: progression systems, battle passes, daily rewards, leaderboards, social loops
• Strong systems thinking and visual/interaction design craft
• Comfortable working in data-driven environments — you use metrics and experimentation to validate design decisions
• Strong communication and stakeholder collaboration skills

It Will Be a Plus If You

• Are an active gamer or have a genuine passion for games and player culture
• Have shipped B2C products in gaming, entertainment, or social platforms
• Have experience designing online stores, subscription products, or loyalty/rewards programmes
• Have experience with AI-assisted design workflows or are actively curious about them

Benefits

We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes medical, dental, and vision, PTO, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.

Equal Employment Opportunity Statement:

Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.

We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.

Criminal History Consideration:

For the Senior Product Designer, we will conduct a background check that may include the following.

Criminal history check.

Employment verification.

Education verification.

Relevance to job Responsibilities:

The background check is relevant to this position because of the following role responsibilities:

Accessing confidential company data

Ensuring compliance with regulatory requirements

Handling sensitive financial information/ managing budgets /accessing funds

Rights Under the Fair Chance Act:

Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.