Performance Marketing Operations Lead

We are a fast-growing performance marketing agency helping fitness studios and gym owners grow through Facebook and Instagram advertising, automated lead follow-up, and client retention systems built in GoHighLevel.

We work with over 150 active clients across two portfolios - independent fitness studios and a franchise brand - and we’re in an active growth phase. Our model is deliberately standardised: we’ve systematized the delivery so it can run at volume without founder involvement in every account.

We’re at an inflection point. The founders are stepping back from day-to-day delivery. The account management team is growing. And we need someone to own the operational layer between the team and the work - not someone who needs to be told what to do, but someone who sees what’s missing and builds the system to close it.

The Role

This is not a traditional account management role. This is an operational leadership role focused on enabling scalable client delivery. You will be the layer between the delivery team and the founders - owning escalations, enabling account managers, and building the systems that let the business scale without breaking. There is substantial relationship management involved - franchise owner calls, key account ownership, and strategic client conversations are all part of this role.

You will own:

• Day-to-day delivery operations - escalations, delivery consistency oversight, account health monitoring
• Account Manager (AM) enablement and coaching - building independent account management capability across the delivery team
• Franchise owner relationships - leading calls, managing relationships, handling escalations
• A small portfolio of key accounts - directly managing UR’s highest-priority clients
• Workflow and system improvement - identifying what’s breaking and working with our automation specialist to fix it
• Portfolio health visibility - reporting patterns, churn signals, and operational gaps to leadership
• Onboarding oversight - ensuring new clients progress through the build process without stalling

What You’ll Build

In the first 90 days we need:

• A documented churn risk framework - defined signals, intervention playbook, escalation pathway
• A structured Account Manager delivery review cadence - regular documented reviews with account managers
• Escalation tiers that actually work - clear rules so the team knows when to handle, when to escalate, and when to involve founders
• A portfolio health dashboard that updates without manual intervention

In the first 6 months:

• Account managers who can operate independently without constant guidance
• An onboarding pipeline the AMs own - not the founders
• A retention rate that reflects proactive management, not reactive firefighting
• Founder dependency that has measurably reduced

You Are

• Someone who has worked in a founder-led digital marketing or performance marketing agency and knows the operational chaos that comes with it
• Comfortable in GoHighLevel - you don’t need to build workflows from scratch, but you need to understand how they work and what breaks them
• A systems thinker who gets frustrated when things are in someone’s head instead of documented
• Someone who coaches rather than does - you build capability in the team, not dependency on yourself
• Able to read a client situation and know whether it’s a retention risk, an AM execution gap, a system failure, or a strategy problem - and route it correctly
• Comfortable talking to franchise owners and business operators - this is a relationship role as much as an operations role
• Comfortable operating in ambiguity and building structure where structure does not yet exist
• Honest about what you don’t know and resourceful about figuring it out

You Are Not

• A media buyer or ads strategist - our performance marketing direction is owned by our founders
• Looking for a role where you manage a portfolio of accounts and respond to emails all day
• Someone who needs a fully built system to operate in - you are here to build the system
• Looking for a mature enterprise environment with fully built systems and infrastructure - this is a lean, operationally hands-on agency and you will be building structure where structure does not yet exist

The Environment

Tools:

GoHighLevel (GHL) ~170 active clients, two portfolios

Airtable - Independent studios + franchise brand locations

Meta Ads Manager - High-growth recurring revenue model

Slack + ClickUp - Remote-first, async-heavy team

n8n + Zapier - Automation and workflow tools

AI tools (Claude, etc.) - Scaling delivery operations with a growing account management team.

To apply, S]send the following:

• A brief note (not a cover letter) - tell us about a time you identified an operational gap in a service business and what you did about it. What broke, what you built, what happened.
• Your LinkedIn or resume
• Optional but strongly preferred: a 2–3 minute Loom walking us through how you’d approach your first 30 days in this role based on what you read above

Pay: $80,000.00-$95,000.00 per year

Benefits

• Casual dress
• Paid time off
• Profit sharing
• Work from home

Work Location: Remote