Senior Manager, Performance Marketing - North America

Company Overview At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future. Aperçu de l’entreprise Chez Motorola Solutions, nous pensons que tout commence par nos employés. Nous sommes une communauté mondiale soudée, unie par la volonté incessante de contribuer à la sécurité des personnes partout dans le monde. Nous concevons et connectons des technologies qui contribuent à protéger les personnes, les biens et les infrastructures. Nos solutions favorisent la collaboration essentielle pour améliorer la sécurité des populations, des écoles, des hôpitaux, des entreprises et, finalement, des nations. Connectez-vous à une carrière qui compte et aidez-nous à bâtir un avenir plus sûr. Department Overview Department Description At Motorola Solutions, we believe that everything starts with safety. It’s the constant that empowers people to confidently move forward. As a global leader in public safety and enterprise security, we create and connect the technologies that help keep people safe where they live, learn, work, and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in powerful ways. Join us in our mission to usher in a new era in public safety and security. Bring your passion, potential, and talents to a career that truly matters. We are seeking a Senior Manager to lead Performance Marketing across North America, unifying paid media, ABM, and digital demand generation into a single, scalable engine focused on pipeline growth. This role sits at the intersection of strategy, execution, and revenue impact, working closely with Sales, Field Marketing, and global teams to drive measurable business outcomes. This role involves managing and guiding a team of specialists and cross-functional collaborators to deliver high-impact, multi-channel campaigns, enhancing brand presence, driving conversions, and maximizing ROI. The manager will partner with a collaborative team of marketers, sales leaders, and other stakeholders to ensure the successful execution of marketing strategies. Job Description Key Responsibilities Define and lead the North America performance marketing strategy across: Paid Search (Google Ads, Microsoft Ads) Paid Social (LinkedIn, Meta) Demand Generation (YouTube, Display, Programmatic) Translate global and regional GTM priorities into scalable, measurable campaign plans Manage and optimize multi-million-dollar media budgets Own performance metrics tied to business outcomes: Pipeline generation Cost per opportunity Conversion rates across funnel stages Shift focus from lead volume to qualified pipeline and revenue contribution Partner with Sales and SDR teams to improve lead quality, follow-up, and conversion Lead the development and execution of account-based marketing (ABM) programs Align account selection, messaging, and activation with Sales and Field Marketing Leverage intent data (e.g., ZoomInfo), CRM audiences, and first-party data for targeting and personalization Lead and develop a team of performance marketers across North America Unify paid media execution and regional campaign strategy into a single operating model Establish scalable processes for campaign intake, prioritization, and execution Oversee end-to-end campaign lifecycle, planning, launch, optimization, and reporting Ensure best practices across audience targeting, creative and messaging, landing page performance Drive continuous testing across channels (PMax, Demand Gen, AI-driven formats) Ensure robust tracking and attribution across platforms (Google Ads, GA4, HubSpot, Salesforce) Translate performance data into actionable insights and strategic recommendations Partner closely with, field Marketing (regional alignment), sales & SDR teams (pipeline and follow-up), SEO & web teams (conversion optimization) and product Marketing (messaging and positioning) Act as the central connector between digital marketing and revenue team Qualifications: 6+ years of experience in performance marketing, digital demand generation, or growth marketing Strong expertise in paid media (Google Ads, LinkedIn, Meta) Experience managing multi-channel campaigns and significant media budgets Proven ability to drive pipeline and revenue impact, not just leads Experience with ABM strategies and intent-based marketing Familiarity with marketing and CRM platforms (HubSpot, Salesforce, GA4) Experience working in B2B or enterprise environments Strong leadership and stakeholder management skills Note: Candidate can reside anywhere in Canada #LI-JS3 #LI-REMOTE Basic Requirements 6+ years of experience in performance marketing, digital demand generation, or growth marketing Travel Requirements 10-25% Relocation Provided None Position Type Experienced Referral Payment Plan No EEO Statement Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you. Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi. Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire. Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe. Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider. MOTOROLA SOLUTIONS OVERVIEW At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future. Learn more at www.motorolasolutions.com. If you are a current Motorola Solutions employee, please click this link to apply through your Workday account.